E-commerce Lead

SECOND TALENT SG PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SECOND TALENT SG PTE. LTD.

is hiring its first E-Commerce Lead to launch and own the company\'s online store from the ground up, spanning platform selection, storefront build, checkout, payments, and tax setup across Singapore, Vietnam, the US, and international markets. You will develop the first product line with the brand and design team, spanning apparel, accessories, and limited-edition drops, and own merchandising strategy, pricing, and the launch calendar.

Qualifications

• Experience launching or running a direct-to-consumer e-commerce store, ideally on Shopify.
• Strong merchandising, operations, and growth capabilities.
• Comfort with zero-to-one development and fast iteration.

Responsibilities

• Launch and own the company’s e-commerce store from scratch, including platform selection, storefront build, checkout, payments, and tax setup across multiple markets.
• Develop the first product line with brand and design teams (apparel, accessories, limited drops).
• Own merchandising strategy, pricing, and the launch calendar with seasonal drops.
• Set up and manage fulfillment operations, including 3PL and print-on-demand, inventory, packaging, and global shipping.
• Own the store’s P&L, margins, unit economics, and forecasting.
• Drive growth and conversion via analytics, lifecycle marketing, landing pages, and experiments.
• Manage end-to-end customer experience, including support and returns.
• Plan expansion into adjacent product categories with cross-functional teams.

Skills

E-commerce leadership

Shopify store setup

Merchandising & growth

Fulfillment & logistics

Data-driven pricing & margins

Brand instincts

Zero-to-one execution

Job description

Our client is a Singapore-based deep tech company building next-generation humanoid robotics platforms and the software that powers them. Known for building in public and shipping to real hardware, the company has a growing community of developers and enthusiasts who want to represent the brand. They are hiring their first E-Commerce Lead to launch and own their online store from the ground up.

What You'll Do

• Launch and own the company's e-commerce store from scratch, including platform selection, storefront build, checkout, payments, and tax setup across Singapore, Vietnam, the US, and international markets
• Develop the first product line with the brand and design team, spanning apparel, accessories, and limited-edition drops
• Own merchandising strategy and the launch calendar, including pricing, product mix, seasonal drops, and tie-ins with company milestones
• Set up and manage fulfillment operations, including print-on-demand and 3PL partners, inventory, packaging, and global shipping
• Own the store's P&L, including margins, unit economics, and forecasting
• Drive growth and conversion through analytics, email/lifecycle marketing, landing pages, and merchandising experiments
• Manage the end-to-end customer experience, including support, returns, and the post-purchase journey
• Partner with cross-functional teams to plan expansion into adjacent product categories (kits, spare parts, components) over time

Core Key Skills

• Proven experience launching or running a direct-to-consumer e-commerce store, ideally on Shopify, from setup through steady-state operations
• Strong generalist skill set spanning merchandising, operations, and growth
• Comfortable working zero-to-one, making independent calls and iterating quickly
• Solid understanding of fulfillment and logistics, including 3PL, print-on-demand, inventory, and cross-border shipping
• Data-driven approach to pricing, margin, and conversion decisions
• Strong brand and product instincts, with an eye for what a technical, design-conscious audience wants

Nice to Have

• Shopify Plus experience, or hands-on comfort with themes, apps, and Liquid
• Existing relationships with print-on-demand and 3PL vendors
• Experience selling physical or hardware products, including spare parts or kit-style catalogs
• Merch or community commerce experience for a developer, gaming, or open-source brand
• Genuine interest in robotics, open source, and building in public