Social Media Buyer

SFMEDIA PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

SFMEDIA PTE. LTD. is seeking a data-driven Social Media Buyer in Singapore to manage, optimize, and scale paid advertising campaigns across major social platforms. You will set up ads, monitor budgets, and analyze results to maximize ROI.

In this role, you will run campaigns on Meta, TikTok, and Google, perform A/B testing, track CPA and ROAS, and deliver weekly performance reports. A strong eye for creative, data interpretation, and strategic adjustment is essential.

Qualifications

• Platform skills: Proficient with Meta Ads Manager and other major social ad platforms.
• Data-driven: Strong analytical skills with ability to interpret data and pivot strategies.
• Creativity: A good eye for high-converting visual and text-based ad creatives.

Responsibilities

• Campaign Setup: Launch and manage paid ad campaigns on platforms like Meta, TikTok, and Google.
• Budget Tracking: Monitor daily spending to ensure efficient CPA.
• A/B Testing: Test different ad creatives, hooks, and formats to see what performs best.
• Audience Targeting: Research and build precise target audiences based on demographics and behavior.
• Reporting: Analyze campaign data and create weekly reports on key metrics (ROAS, CTR, CPC).

Skills

Platform skills

Data-driven

Creativity

Job description

Job Summary

We are looking for a data-driven Social Media Buyer

to manage, optimize, and scale our paid advertising campaigns. In this role, you will be responsible for setting up ads, managing budgets, and analyzing performance to drive maximum return on investment (ROI) across various social media platforms.

Key Responsibilities

• Campaign Setup: Launch and manage paid ad campaigns on platforms like Meta, TikTok, and Google.
• Budget Tracking: Monitor daily spending to ensure efficient cost-per-acquisition (CPA).
• A/B Testing: Test different ad creatives, hooks, and formats to see what performs best.
• Audience Targeting: Research and build precise target audiences based on demographics and behavior.
• Reporting: Analyze campaign data and create weekly reports on key metrics (ROAS, CTR, CPC).

Requirements

• Platform Skills: Proficient with Meta Ads Manager and other major social ad platforms.
• Data-Driven: Strong analytical skills with the ability to interpret data and pivot strategies.
• Creativity: A good eye for high-converting visual and text-based ad creatives.