DIGITAL MARKETING MANAGER

globaltrust employment services; Singapore; On-site; SGD 65,000 - 110,000; Full time

Job summary

globaltrust employment services is seeking a seasoned Digital Marketing Manager to lead strategy, oversee SEO/SEM, PPC, email campaigns, and social media initiatives.

You will coordinate content calendars, guide writers, track KPIs, optimize spend with analytics, and mentor the team while coordinating with external agencies to drive growth in Singapore.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 to 5+ years of hands‑on digital marketing experience.
• Proficiency in SEO/SEM, Google Ads, web analytics, and social media platforms.
• Strong communication, project management, adaptability, and strategic thinking.

Responsibilities

• Strategy & Planning: Develop comprehensive digital marketing strategies aligned with business growth objectives.
• Campaign Management: Oversee search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) ads, email marketing, and social media campaigns.
• Content Oversight: Coordinate content calendars and guide creators or copywriters to produce engaging digital assets.
• Data & Analytics: Track key performance indicators (KPIs), analyze metrics, and optimize campaign spend based on user behavior.
• Team Leadership: Delegate tasks to marketing executives, mentor junior staff, and manage external agency partners.

Skills

SEO/SEM

Google Ads

Web analytics

Social media

Strong communication

Project management

Adaptability

Strategic thinking

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Key Responsibilities

• Strategy & Planning: Develop comprehensive digital marketing strategies aligned with business growth objectives.
• Campaign Management: Oversee search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) ads, email marketing, and social media campaigns.
• Content Oversight: Coordinate content calendars and guide creators or copywriters to produce engaging digital assets.
• Data & Analytics: Track key performance indicators (KPIs), analyze metrics, and optimize campaign spend based on user behavior.
• Team Leadership: Delegate tasks to marketing executives, mentor junior staff, and manage external agency partners. [1, 2, 3, 4, 5, 6]

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 3 to 5+ years of hands‑on digital marketing experience.
• Hard Skills: Proficiency in SEO/SEM, Google Ads, web analytics (like Google Analytics), and social media platforms.
• Soft Skills: Strong communication, project management, adaptability, and strategic thinking