Digital Marketing Executive

BEAUTIFUL MUM SERANGOON PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Beautiful Mum Serangoon Pte. Ltd. is seeking a Digital Marketing Executive to lead the planning and execution of integrated campaigns across paid and organic channels in Singapore.

You will optimize performance, work with influencers, and craft social copy while ensuring branding aligns with company goals and revenue objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong working experience with Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Develop and execute digital marketing campaigns across channels including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, content marketing, and email marketing.
• Optimize campaigns to achieve lead generation, customer acquisition, and revenue growth.
• Translate insights into actions and measure campaign performance with actionable insights.
• Develop and implement SEO strategies to improve organic search rankings and brand visibility.
• Collaborate with KOLs on marketing campaigns, events, and social media initiatives.
• Content planning and copywriting for social platforms (Meta, IG, TikTok, Xiaohongshu).
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptualize and develop artwork for marketing materials as needed.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills

Meta Ads

Google Ads

Google Analytics

AdWords Editor

Multi-channel marketing

Brand development

Marketing analytics tools

Project management

Communication skills

Presentation skills

Interpersonal skills

Education

Bachelor's Degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads

AdWords Editor

Google Analytics

Job description

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptuallize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills and Qualifications:

• Education: Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

We regret only shortlisted candidates will be notified.