Digital Marketing Executive

PROJECT K PTE. LTD.; Singapore; On-site; SGD 45,000 - 67,000; Full time

Job summary

PROJECT K PTE. LTD. is seeking an E-Commerce Marketing Executive to join our Digital Marketing team in Singapore. You will drive performance marketing for our baby and maternity brand across US and Europe, leveraging data to optimize campaigns and spend.

The role requires a minimum of 1 year managing PPC on marketplaces, strong analytical skills, and experience with Amazon Ads is a plus. This is a hands-on, metrics-driven position in a fast-growing company.

Qualifications

• Bachelor's Degree or Diploma in E-Commerce, Digital Marketing, or related field.
• Experience managing PPC campaigns on marketplaces (Amazon, Shopee, Lazada) required.
• Strong data interpretation and analytical capabilities.
• Familiarity with PPC analytics and keyword research tools.
• Amazon Ads experience is a plus.

Responsibilities

• Monitor TACoS, ACoS, ROAS, and margins; report insights regularly.
• Use live dashboards to adjust budgets in real time.
• Perform daily account checks: bids, budgets, placements.
• Optimize keywords: pause underperformers, scale winners, add negatives.
• Conduct weekly competitive analysis and track share of voice.
• Keep performance dashboards up to date; deliver weekly summaries.
• Document SOPs and lessons within 48 hours.
• Present monthly performance reports in team meetings.

Skills

Analytical skills

Data interpretation

PPC analytics tools

Keyword research tools

Education

Bachelor's or Diploma in E-Commerce/Digital Marketing

Tools

Amazon Ads

PPC optimization tools

Keyword research tools

Job description

Job Summary:

We are seeking a highly motivated and experienced E-Commerce Marketing Executive to join our Digital Marketing team. This role offers a unique opportunity to work with a rapidly growing baby and maternity brand focused on the US and European markets. We are looking for individuals who are curious, data-driven, and passionate about performance marketing.

Key Responsibilities:

• Monitor key advertising metrics such as TACoS, ACoS, ROAS, and profit margins to evaluate performance and generate actionable insights through regular reporting.
• Track campaign performance using live dashboards and make real-time budget adjustments to capitalize on high-performing days.
• Conduct daily account checks, including bid adjustments, budget allocation, and placement optimization to ensure efficient ad spend.
• Continuously optimize keyword strategies by pausing underperformers, scaling high performers, adding negative keywords, and ensuring stock availability.
• Perform weekly competitor analysis, tracking changes in pricing, promotions, reviews, and share of voice in advertising.
• Keep performance dashboards up-to-date and deliver clear, concise weekly summaries to the broader team.
• Document new standard operating procedures (SOPs) and key learnings within 48 hours to support team knowledge sharing and operational efficiency.
• Present weekly and monthly performance reports in team meetings, highlighting trends, wins, and areas for improvement.

Qualifications:

• Bachelor's Degree or Diploma in E-Commerce, Digital Marketing, or a related field.
• Minimum of 1 year's experience in managing PPC campaigns on marketplaces such as Amazon, Shopee, or Lazada.
• Profound analytical skills with the ability to interpret data for informed decision-making.
• Strong passion for working with data and leveraging it effectively.
• Proficiency in using PPC analytics tools and keyword research tools.
• Experience with Amazon Ads is a plus.