Digital Marketing Executive

Project K; Singapore; On-site; SGD 39,000 - 67,000; Full time

Job summary

Project K is seeking an experienced E-Commerce Marketing Executive to join the Digital Marketing team. This role focuses on performance marketing for US and European markets, leveraging data-driven insights to optimize PPC campaigns on marketplaces.

You will monitor TACoS/ACoS/ROAS, adjust budgets in real time, optimize keywords, perform weekly competitor analysis, and deliver concise weekly reports. A degree in E-Commerce or Digital Marketing and 1+ year PPC experience are required.

Qualifications

• Bachelor's Degree or Diploma in E-Commerce, Digital Marketing, or a related field.
• Minimum of 1 year's experience in managing PPC campaigns on marketplaces such as Amazon, Shopee, or Lazada.
• Profound analytical skills with the ability to interpret data for informed decision-making.
• Proficiency in using PPC analytics tools and keyword research tools.
• Experience with Amazon Ads is a plus.

Responsibilities

• Monitor TACoS, ACoS, ROAS and margins; evaluate performance and generate actionable insights through regular reporting.
• Track campaign performance using live dashboards and adjust budgets in real-time to capitalize on high-performing days.
• Daily account checks including bid adjustments, budget allocation, and placement optimization to ensure efficient ad spend.
• Continuously optimize keyword strategies by pausing underperformers, scaling highs, adding negative keywords, and ensuring stock availability.
• Perform weekly competitor analysis, tracking pricing, promotions, reviews, and share of voice.
• Keep performance dashboards up-to-date and deliver clear, concise weekly summaries to the team.
• Document SOPs and key learnings within 48 hours to support knowledge sharing.
• Present weekly and monthly performance reports in team meetings, highlighting trends, wins, and areas for improvement.

Skills

PPC management

Analytics

Performance marketing

Budget optimization

Data-driven decision making

Education

Bachelor's Degree or Diploma in E-Commerce, Digital Marketing, or related field

Tools

PPC analytics tools

Keyword research tools

Amazon Ads

Job description

Job Summary:

We are seeking a highly motivated and experienced E-Commerce Marketing Executive to join our Digital Marketing team. This role offers a unique opportunity to work with a rapidly growing baby and maternity brand focused on the US and European markets. We are looking for individuals who are curious, data-driven, and passionate about performance marketing.

Key Responsibilities:

• Monitor key advertising metrics such as TACoS, ACoS, ROAS, and profit margins to evaluate performance and generate actionable insights through regular reporting.

• Track campaign performance using live dashboards and make real-time budget adjustments to capitalize on high-performing days.

• Conduct daily account checks, including bid adjustments, budget allocation, and placement optimization to ensure efficient ad spend.

• Continuously optimize keyword strategies by pausing underperformers, scaling high performers, adding negative keywords, and ensuring stock availability.

• Perform weekly competitor analysis, tracking changes in pricing, promotions, reviews, and share of voice in advertising.

• Keep performance dashboards up-to-date and deliver clear, concise weekly summaries to the broader team.

• Document new standard operating procedures (SOPs) and key learnings within 48 hours to support team knowledge sharing and operational efficiency.

• Present weekly and monthly performance reports in team meetings, highlighting trends, wins, and areas for improvement.

Qualifications:

• Bachelor's Degree or Diploma in E-Commerce, Digital Marketing, or a related field.

• Minimum of 1 year's experience in managing PPC campaigns on marketplaces such as Amazon, Shopee, or Lazada.

• Profound analytical skills with the ability to interpret data for informed decision-making.

• Strong passion for working with data and leveraging it effectively.

• Proficiency in using PPC analytics tools and keyword research tools.

• Experience with Amazon Ads is a plus