Digital Marketing Executive

VISION DISPLAY PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A digital marketing firm in Singapore is seeking a Digital Marketing Executive to create engaging content and manage social media profiles. The ideal candidate has a degree in marketing or a related field, proven experience in marketing, and strong communication skills. Responsibilities include optimizing web content for SEO and managing paid advertising campaigns to enhance the firm's online presence.

Qualifications

• Proven work experience in marketing, ideally in a marketing executive role.
• Excellent written and verbal communication skills.
• Capability to create and implement comprehensive marketing strategies.

Responsibilities

• Create and curate engaging and relevant content for digital platforms.
• Optimize website content, structure, and keywords for SEO.
• Plan and manage paid advertising campaigns.

Skills

Content creation

SEO optimization

Social media management

Analytics usage

Paid advertising management

Education

Degree in marketing, business, communications

Tools

Google Analytics

Google Ads

Bing Ads

Job description

Job Description:

• Create and curate engaging and relevant content for various digital platforms, including websites, blogs, social media, and email campaigns.
• Optimize website content, structure, and keywords to improve search engine rankings and organic visibility.
• Plan and manage paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media.
• Manage social media profiles, post content, engage with followers, and analyze performance metrics.
• Use tools like Google Analytics to track website traffic, user behavior, and engagement metrics.
• Engage with customers through online platforms, responding to inquiries, comments, and messages.

Job Requirements:

• At least Degree in marketing, business, communications, or a related field
• Proven work experience in marketing, ideally in a marketing executive role
• Excellent written and verbal communication skills to effectively convey marketing strategies and build relationships with stakeholders
• Capability to create and implement comprehensive marketing strategies across different channels
• Understanding of digital marketing tools and platforms like social media, SEO, and email marketing
• Strong ability to collaborate with different departments and build relationships with clients and partners