Digital Marketing Analyst, Social & Data Strategy

GMP RECRUITMENT SERVICES (S) PTE LTD; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

GMP RECRUITMENT SERVICES (S) PTE LTD is seeking a senior strategy-focused marketer to deliver enterprise digital full funnel diagnosis, enabling stakeholders with actionable insights and watch outs. You will develop social and KOL planning, intelligence, and partnerships to drive leadership across categories.

The role requires passion for digital, deep social knowledge of China digital & social commerce, and strong business acumen to identify optimization opportunities in brand marketing and

Qualifications

• Digital/Social/Brand Marketing + Media/Research/ISV Agency/Consulting experience is preferred.
• Candidate with Hands on Experiences managing Digital social or Digital commerce spending in Marketing or digital team from Beauty, Top FMCG or top ranking MNC brands in Douyin, is preferred.
• Passion in Digital, digital savvy with deep social knowledge and understanding of complex China digital & social commerce landscape. Visionary with Strategic thinking, good problem-solving skill with logic, expertise in data & analytics.
• This role needs to have strong business acumen, deep understanding of brand marketing with consumer insight, solid digital full funnel experiences esp. expert knowledge level onthe Interest funnel - Social, and deep understanding of digital/social/D-com platform to identify brand digital effectiveness optimization opportunities
• Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and APAC OU level
• manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change
• Proving skills of project leadership and building high performing team.

Responsibilities

• Delivery of enterprise digital full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers for stakeholders (Category GM, Finance, MKT & Ecommerce Head, etc.) with insight & opportunity & watch outs.
• Develop, Optimize and Evolve enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem to drive social effectiveness and leadership across all categories.
• Delivery of short/ long-term data value acceleration strategy and implementation roadmap with use cases based on business requirements and external opportunity assessment, with resource identification & alignments.
• Bring in external best practise, Identifying, Building and Rolling out x-category learnings to dial up capabilities and embed data value learnings.
• Establishment and evolvement of Consumer Data strategy, and application plan.

Job description

GMP RECRUITMENT SERVICES (S) PTE LTD is seeking a senior strategy-focused marketer to deliver enterprise digital full funnel diagnosis, enabling stakeholders with actionable insights and watch outs. You will develop social and KOL planning, intelligence, and partnerships to drive leadership across categories.

The role requires passion for digital, deep social knowledge of China digital & social commerce, and strong business acumen to identify optimization opportunities in brand marketing and