APAC Social & Data Strategy Lead (6 months contract, extendable)

GMP TECHNOLOGIES (S) PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

GMP Technologies (S)Pte Ltd is seeking a Marketing professional to lead enterprise digital full-funnel diagnosis, optimise social planning, and advance consumer data strategies. The role emphasizes cross-category learning and building high-performing teams within the China and APAC markets.

Applicants should have a strong background in Digital/Social/Brand Marketing, data analytics, and stakeholder management across global organizations, with experience in beauty, FMCG, or multinational brands

Qualifications

• Bachelor's degree or higher; MBA is a plus.
• Experience in Digital/Social/Brand Marketing, Media, Research, Consulting or related agencies.
• Hands-on experience managing digital/social e-commerce marketing, preferably in Beauty, FMCG or leading MNC brands in China.
• Strong digital and social expertise, with deep understanding of China’s digital/social commerce landscape.
• Strong business acumen, consumer insight, data analytics and full-funnel digital marketing expertise.
• Strong stakeholder management, communication and influencing skills across China and APAC matrix organizations.
• Ability to manage complexity, drive change, lead projects and build high-performing teams.

Responsibilities

• Lead enterprise digital full-funnel diagnosis to identify business, brand and A&P effectiveness opportunities.
• Develop and optimize social, KOL and digital planning, intelligence, tracking tools and best practices across categories.
• Develop and implement short- and long-term data value acceleration strategies, roadmaps and use cases aligned with business needs.
• Identify external best practices and drive cross-category learning and capability building.
• Develop and evolve the Consumer Data strategy and application plan.

Skills

Digital marketing

Social media marketing

Brand marketing

Data analytics

Stakeholder management

Cross-APAC collaboration

Education

Bachelor's degree

MBA

Job description

Responsibilities:

• Lead enterprise digital full-funnel diagnosis to identify business, brand and A&P effectiveness opportunities.
• Develop and optimize social, KOL and digital planning, intelligence, tracking tools and best practices across categories.
• Develop and implement short- and long-term data value acceleration strategies, roadmaps and use cases aligned with business needs.
• Identify external best practices and drive cross-category learning and capability building.
• Develop and evolve the Consumer Data strategy and application plan.

Requirements:

• Bachelor’s degree or above; MBA is a plus. Management Trainee profile preferred.
• Experience in Digital/Social/Brand Marketing, Media, Research, Consulting or related agencies.
• Hands-on experience managing digital/social ore-commerce marketing, preferably within Beauty, FMCG or leading MNC brands in China.
• Strong digital and social expertise, with deep understanding of China’s digital/social commerce landscape.
• Strong business acumen, consumer insight, data analytics and full-funnel digital marketing expertise, particularly in social/“Interest” funnel.
• Strong stakeholder management, communication and influencing skills across China and APAC matrix organizations.
• Ability to manage complexity, drive change, lead projects and build high-performing teams.

We regret that only shortlisted candidates will be notified.

GMP Technologies (S)Pte Ltd | EA Licence: 11C3793 |Eddie Tang | Registration No: R1221129