APAC Social & Data Strategy Lead (6 months contract, extendable)

The GMP Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

GMP Technologies (S) Pte Ltd is seeking a high-caliber marketing leader to drive enterprise digital full-funnel initiatives across Asia, with emphasis on China and APAC markets.

You will shape social, KOL and digital planning, develop data-driven strategies, and build capabilities to accelerate business value while collaborating with cross-functional teams and external partners.

Qualifications

• Bachelor’s degree or above; MBA is a plus. Management Trainee profile preferred.
• Experience in Digital/Social/Brand Marketing, Media, Research, Consulting or related agencies.
• Hands-on experience managing digital/social or e-commerce marketing, preferably within Beauty, FMCG or leading MNC brands in China.
• Strong digital and social expertise, with deep understanding of China’s digital/social commerce landscape.
• Strong business acumen, consumer insight, data analytics and full-funnel digital marketing expertise, particularly in social/“Interest” funnel.
• Strong stakeholder management, communication and influencing skills across China and APAC matrix organizations.
• Ability to manage complexity, drive change, lead projects and build high-performing teams.

Responsibilities

• Lead enterprise digital full-funnel diagnosis to identify business, brand and A&P effectiveness opportunities.
• Develop and optimize social, KOL and digital planning, intelligence, tracking tools and best practices across categories.
• Develop and implement short- and long-term data value acceleration strategies, roadmaps and use cases aligned with business needs.
• Identify external best practices and drive cross-category learning and capability building.
• Develop and evolve the Consumer Data strategy and application plan.

Skills

Digital marketing

Social media

Data analytics

Full-funnel marketing

Stakeholder management

Leadership

Education

Bachelor’s degree

MBA

Job description

Responsibilities:

• Lead enterprise digital full-funnel diagnosis to identify business, brand and A&P effectiveness opportunities.

• Develop and optimize social, KOL and digital planning, intelligence, tracking tools and best practices across categories.

• Develop and implement short- and long-term data value acceleration strategies, roadmaps and use cases aligned with business needs.

• Identify external best practices and drive cross-category learning and capability building.

• Develop and evolve the Consumer Data strategy and application plan.

Requirements:

• Bachelor’s degree or above; MBA is a plus. Management Trainee profile preferred.

• Experience in Digital/Social/Brand Marketing, Media, Research, Consulting or related agencies.

• Hands-on experience managing digital/social or e-commerce marketing, preferably within Beauty, FMCG or leading MNC brands in China.

• Strong digital and social expertise, with deep understanding of China’s digital/social commerce landscape.

• Strong business acumen, consumer insight, data analytics and full-funnel digital marketing expertise, particularly in social/“Interest” funnel.

• Strong stakeholder management, communication and influencing skills across China and APAC matrix organizations.

• Ability to manage complexity, drive change, lead projects and build high-performing teams.

We regret that only shortlisted candidates will be notified.

GMP Technologies (S) Pte Ltd | EA Licence: 11C3793 | Eddie Tang | Registration No: R1221129