Digital Marketing Lead - Strategy & Analytics

Staffhub Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Staffhub Group in Singapore is seeking an experienced Digital Marketing Manager to lead and coordinate our social media strategy and content across platforms such as LinkedIn, Facebook, Instagram, and YouTube. You will manage agency partners, oversee content calendars, analyze performance, and report KPIs, driving data-based decisions across the group’s digital assets.

Ideal candidates possess at least 6 years of social media and digital marketing experience and a track record of improving

Qualifications

• Bachelor's degree in a relevant field.
• At least 6 years of social media and digital marketing experience; experience managing agency partners.
• Strong knowledge of social platforms (Facebook, Instagram, LinkedIn, Twitter) and content development.

Responsibilities

• Oversee digital marketing assets at group level (Website, Social Platforms, Content Repository).
• Set up and implement co social media strategy and content calendar.
• Manage agencies working on social media channels (LinkedIn, Facebook, Instagram, YouTube) and community management.
• Research audience interests across media channels (LinkedIn, Facebook, Instagram, YouTube).
• Coordinate with divisions for content development and audience-specific writing.
• Provide weekly/monthly reporting of goals, metrics, and performance across channels including SEO.
• Collaborate with internal stakeholders and external agencies to deliver content and activities.
• Reanalyze plans with agency partners to identify opportunities and optimize performance.
• Create and maintain a content bank for topics, headlines, links, and scheduling.

Skills

Social media marketing

Campaign management

Content development

Analytics & reporting

Agency management

Leadership & teamwork

Strategic thinking

Campaign optimization

Education

Bachelor's degree in Business, Communications, Journalism, English, or ecommerce

Tools

Google Analytics

SEO tools (e.g., SEMrush)

Job description

Staffhub Group in Singapore is seeking an experienced Digital Marketing Manager to lead and coordinate our social media strategy and content across platforms such as LinkedIn, Facebook, Instagram, and YouTube. You will manage agency partners, oversee content calendars, analyze performance, and report KPIs, driving data-based decisions across the group’s digital assets.

Ideal candidates possess at least 6 years of social media and digital marketing experience and a track record of improving