Digital Marketing Analyst - APAC (MNC | Contract).

The GMP Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The GMP Group is seeking a senior digital marketing professional in Singapore to drive enterprise full funnel diagnostics, social/KOL strategy, and data-value initiatives across Asia-Pacific markets.

The role emphasizes cross-functional collaboration, strong analytics, and leadership to embed data-driven consumer insights into brand marketing. Experience with China digital/social landscapes is highly valued.

Qualifications

• Experience in Digital/Social/Brand Marketing or related agency/consulting preferred.
• Hands-on experience managing Digital social or Digital commerce spending in Marketing or digital team from Beauty, Top FMCG or top ranking MNC brands in Douyin is preferred.
• Passion in Digital with deep social knowledge, understanding of China digital & social commerce landscape, and strong analytics.
• Strong business acumen with understanding of brand marketing and consumer insights; expertise in data & analytics.
• Proven stakeholder influence with excellent communication across matrix organizations in China and APAC.
• Ability to manage high complexity across diverse markets and drive change.
• Proven skills in project leadership and building high performing teams.

Responsibilities

• Delivery of enterprise digital full funnel diagnosis as key business/brand/AP& effectiv eness enablers for stakeholders.
• Develop, optimize and evolve enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem.
• Delivery of short/long-term data value acceleration strategy and implementation roadmap based on business requirements and external opportunities.
• Bring in external best practice, identifying and rolling out cross-category learnings to dial up capabilities and embed data value learnings.
• Establishment and evolvement of Consumer Data strategy and application plan.

Skills

Digital Marketing

Social Media

Brand Marketing

Data & Analytics

Stakeholder Influence

Strategic Thinking

Project Leadership

Change Management

Job description

Key responsibilities

• Delivery of enterprise digital full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers for stakeholders (Category GM, Finance, MKT & Ecommerce Head, etc.) with insight & opportunity & watch outs.

• Develop, Optimize and Evolve enterprise social and KOL planning, intelligence, tracking, enabling tools/guidance, and partnership ecosystem to drive social effectiveness and leadership across all categories.

• Delivery of short/ long-term data value acceleration strategy and implementation roadmap with use cases based on business requirements and external opportunity assessment, with resource identification & alignments.

• Bring in external best practise, Identifying, Building and Rolling out x-category learnings to dial up capabilities and embed data value learnings.

• Establishment and evolvement of Consumer Data strategy, and application plan.

Qualifications and skills

• Digital/Social/Brand Marketing + Media/Research/ISV Agency/Consulting experience is preferred.

• Candidate with Hands on Experiences managing Digital social or Digital commerce spending in Marketing or digital team from Beauty, Top FMCG or top ranking MNC brands in Douyin, is preferred.

• Passion in Digital, digital savvy with deep social knowledge and understanding of complex China digital & social commerce landscape. Visionary with Strategic thinking, good problem-solving skill with logic, expertise in data & analytics.

• This role needs to have strong business acumen, deep understanding of brand marketing with consumer insight, solid digital full funnel experiences esp. expert knowledge level onthe Interest funnel - Social, and deep understanding of digital/social/D-com platform to identify brand digital effectiveness optimization opportunities

• Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and APAC OU level

• manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change

• Proving skills of project leadership and building high performing team.