Digital Marketing & AI Search Executive

LE FONG BUILDING SERVICES PTE. LTD.; Singapore; On-site; SGD 50,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Career advancement opportunities

Exposure to latest AI marketing tech

Friendly environment

Job summary

LEFONG BUILDING SERVICES PTE LTD is seeking a Digital Marketing & AI Search Executive to grow online presence and generate leads across digital channels in Singapore.

You will optimize content for AI search platforms, develop FAQ content, and manage social media to showcase projects and marketing materials. Strong writing, analytics, and familiarity with AI tools are essential.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, Communications, Business, or related field.
• Experience in SEO, GEO, AEO, social media marketing, or digital marketing.
• Familiar with AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI search platforms.
• Good writing and communication skills.

Responsibilities

• We will grow online presence and generate leads through digital marketing, search engines, social media, and AI platforms.
• Manage and improve website visibility on Google and Bing (SEO).
• Create FAQ/content to improve AI-generated answers and featured snippets (AEO).
• Manage company social channels (Facebook, TikTok, Instagram) and create engaging content.

Skills

SEO

GEO

AEO

LLMO

SMO

Content Marketing

Website Management

AI Marketing & Analytics

Lead Generation

Education

Diploma or Degree in Marketing

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

WordPress

Job description

About Us

LEFONG BUILDING SERVICES PTE LTD is a BCA-registered waterproofing contractor in Singapore with over 10 years of industry experience. We provide reliable waterproofing solutions with quality workmanship, professional service, and competitive pricing.

Job Responsibilities

We are looking for a Digital Marketing & AI Search Executive to grow our online presence and generate leads through digital marketing, search engines, social media, and AI platforms.

Key Responsibilities

• Manage and improve the company's website visibility on Google and Bing (SEO).
• Optimise content for AI search platforms such as ChatGPT, Microsoft Copilot, Gemini, and Perplexity (GEO / LLMO).
• Create FAQ and knowledge-based content to improve visibility in AI-generated answers and featured snippets (AEO).
• Manage and grow the company's Facebook, TikTok, Instagram.
• Create engaging content including articles, project showcases, photos, videos, and marketing materials.
• Perform keyword research, competitor analysis, and market research.
• Monitor website traffic, search rankings, AI visibility, and marketing performance.
• Implement strategies to improve the company's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
• Generate quality enquiries and leads through digital channels.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Communications, Business, or related field.
• Experience in SEO, GEO, AEO, social media marketing, or digital marketing.
• Familiar with AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI search platforms.
• Good writing and communication skills.
• Knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools is an advantage.
• Creative, proactive, and results-driven.

Preferred Qualifications

• Experience in the construction, engineering, renovation, building maintenance, or waterproofing industry.
• Basic graphic design, photography, and video editing skills.
• Experience with WordPress website management.

Benefits

• Competitive salary package.
• Performance incentives.
• Career advancement opportunities.
• Exposure to the latest AI marketing and digital technologies.
• Friendly and supportive working environment.

Join LEFONG BUILDING SERVICES PTE LTD and help us lead the future of digital marketing, AI search visibility, and customer engagement in Singapore's waterproofing industry.

Skills Required

• SEO (Search Engine Optimisation)
• GEO (Generative Engine Optimisation)
• AEO (Answer Engine Optimisation)
• LLMO (Large Language Model Optimisation)
• SMO (Social Media Optimisation)
• Content Marketing
• Website Management
• AI Marketing & Analytics
• Lead Generation & Branding