AI Marketing Campaign Coordinator

SGP HEALTHCARE INVESTMENTS PTE. LTD.; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

SGP Investment Group in Singapore is seeking a hands-on Marketing Campaign Coordinator to lead digital campaigns, content creation, landing pages and marketing assets. You will integrate AI tools to boost productivity and efficiency.

Responsibilities include managing Google Ads and social campaigns, updating WordPress pages, creating SEO-focused articles, producing Chinese content for Xiao Hong Shu and YouTube, and delivering data-driven campaign reports using Google Analytics.

Qualifications

• Diploma or degree in marketing, digital media, communications, IT, or related disciplines.
• Experience in digital marketing or content creation.
• Experience in B2C, beauty or medical aesthetics preferred.
• Strong written and spoken English.
• Working proficiency in Chinese to coordinate with our China-based marketing team and manage Chinese-language platforms and content.
• Comfortable learning and using new AI tools.
• Goal-oriented and results-focused.
• Able to work in a structured, compliance-aware healthcare environment.
• Experience across Google Ads, SEO, GEO, Meta advertising, Xiao Hong Shu, YouTube, WordPress and Google Analytics will be advantageous.

Responsibilities

• Set up and optimise Google Ads campaigns with budgets and audiences.
• Create social content for Facebook and Instagram and manage campaigns.
• Write SEO- and GEO-focused articles and blogs.
• Update WordPress sites and campaign landing pages for better conversions.
• Produce Chinese-language content for Xiao Hong Shu and repurpose content for YouTube.
• Track website traffic, leads and conversions using Google Analytics and prepare campaign reports.

Skills

Google Ads

Facebook Ads

Instagram Marketing

SEO

WordPress

YouTube

AI tools

Chinese content

Analytics

Content creation

Education

Marketing degree

Tools

Claude

ChatGPT

Gemini

Copilot

NotebookLM

Canva

WordPress

Job description

SGP Investment Group operates a network of medical aesthetics clinics in Singapore, with related brand and operational presence in Shanghai and Kuala Lumpur. To support ongoing digital acquisition and website optimisation work, we are expanding our in-house marketing team and inviting applications for a hands-on Marketing Campaign Coordinator to create digital campaigns, content, landing pages and marketing assets.

Applicants must be willing and able to integrate AI tools into their daily marketing work to improve productivity and efficiency.

What You Will Work On

Google Ads and Digital Campaigns

• Set up and optimise Google Ads, including keywords, audiences and budgets

• Track leads, conversions and cost per lead, and test ads and landing pages

Facebook and Instagram Marketing

• Create social media content, captions, graphics and videos

• Manage ads and review engagement and campaign performance

SEO, GEO, Articles and Blogs

• Research and write SEO- and GEO-focused articles and blogs

• Improve keywords, headings, content structure and relevance

Websites and Landing Pages

• Update WordPress websites and campaign landing pages

• Coordinate content and layout changes to improve user flow and conversions

Xiao Hong Shu and YouTube

• Create Chinese-language content for Xiao Hong Shu

• Develop YouTube ideas, scripts and ads, and repurpose content across platforms

Marketing Analytics

• Track website traffic, leads and conversions using Google Analytics

• Prepare campaign reports and recommend improvements based on data

AI-Assisted Content and Marketing Assets

Use AI tools to create and improve:

• Advertising copy, social media content, articles and scripts

• Images, videos, presentations and landing-page content

• Campaign reports and repurposed content

Tools may include Claude, ChatGPT, Gemini, Copilot, NotebookLM, Canva and similar platforms.

What We Are Looking For

• Diploma or degree in marketing, digital media, communications, IT, or related disciplines

• Experience in digital marketing or content creation

• Experience in B2C, beauty or medical aesthetics preferred

• Knowledge of aesthetic or beauty products is a strong advantage

• Strong written and spoken English

• Working proficiency in Chin to coordinate with our China-based marketing team and manage Chinese-language platforms and content

• Comfortable learning and using new AI tools

• Goal-oriented and results-focused

• Positive attitude and willingness to learn

• Able to work in a structured, compliance-aware healthcare environment

• Experience across Google Ads, SEO, GEO, Meta advertising, Xiao Hong Shu, YouTube, WordPress and Google Analytics will be advantageous.

Pay package within the stated range will be commensurate with relevant experience and educational qualifications.

Please be advised that only shortlisted candidates will be notified.