Marketing Specialist (Meta & Google Ads)

LE FONG BUILDING SERVICES PTE. LTD.; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Attractive salary package

Performance incentives

Opportunity to scale campaigns with预算?

Fast-growing company with stronggrowth

Collaborative and motivated team

Descripción de la vacante

LEFONG BUILDING SERVICES PTE. LTD. in Singapore seeks a results-driven Performance Marketing Specialist to manage Meta and Google Ads campaigns, drive ecommerce growth through data analysis, testing, and optimization.

You will scale campaigns, monitor performance, and collaborate with teams to craft compelling ad angles. The role emphasizes ROI-focused account management, audience and funnel testing, conversion rate improvements, and retargeting strategies.

Formación

• Experience managing Meta and Google Ads campaigns.
• Strong knowledge of ecommerce marketing metrics (ROAS, CPA, CTR).
• Familiarity with Shopify and Google Analytics.
• Creative testing and experimentation skills.
• Experience in Singapore market and high-ticket brands.
• Strong copywriting or creative strategy skills.
• Experience with WhatsApp lead funnels.

Responsabilidades

• Plan, launch, and optimize Meta Ads and Google Ads campaigns to maximize performance.
• Scale profitable campaigns to improve ROAS.
• Monitor daily ad performance and manage budgets effectively.
• Conduct audience testing, creative testing, and funnel optimization to enhance results.
• Analyze campaign data to generate actionable insights for improvement.
• Collaborate with product and services teams to develop ad angles and content.
• Improve conversion rates and reduce customer acquisition costs through targeted strategies.
• Retarget website visitors and leads to increase engagement and conversions.

Conocimientos

Meta Ads

Google Ads

ROAS optimization

Shopify

Google Analytics

Copywriting

WhatsApp funnels

Data analysis

Budget management

Herramientas

Shopify

Google Analytics

Descripción del empleo

Company Overview

LEFONG BUILDING SERVICES PTE LTD is a registered Singapore Waterproofing Contractor with the Building and Construction Authority (BCA). We deliver quality waterproofing solutions with skilled workmanship, competitive pricing, and over 10 years of industry experience.

Job Summary

We seek a results-driven Performance Marketing Specialist to manage and scale Meta and Google Ads campaigns, driving e-commerce growth through data analysis, creative testing, and optimization.

Responsibilities

• Plan, launch, and optimize Meta Ads and Google Ads campaigns to maximize performance


• Scale profitable campaigns to improve Return on Ad Spend (ROAS)


• Monitor daily ad performance and manage campaign budgets effectively


• Conduct audience testing, creative testing, and funnel optimization to enhance campaign results


• Analyze campaign data to generate actionable insights for continuous improvement


• Collaborate with product and services teams to develop compelling ad angles and content


• Improve conversion rates and reduce customer acquisition costs through targeted strategies


• Retarget website visitors and leads to increase engagement and conversions

Preferred competencies and qualifications

• Experience managing Meta and Google Ads campaigns


• Strong understanding of e-commerce performance marketing metrics such as ROAS, CPA, CTR, CPC, and conversion rates


• Familiarity with Shopify and Google Analytics


• Creative mindset with strong testing and experimentation skills


• Self-driven and able to perform in a fast-paced environment


• Experience scaling brands in Singapore


• Experience with high-ticket products


• Strong copywriting or creative strategy skills


• Experience with WhatsApp lead funnels

Other Information

Benefits

• Attractive salary package


• Performance incentives


• Opportunity to scale campaigns with budget control


• Fast-growing company with strong growth plans


• Collaborative and motivated team environment

Location

Singapore (Serangoon North)