Digital Marketing & AI Search Executive

Le Fong Building Services Pte Ltd; Singapore; On-site; SGD 42,000 - 66,000; Full time

Benefits offered by this job

Competitive salary package

Performance incentives

Career advancement opportunities

Exposure to AI marketing and digital技

Friendly and supportive environment

Job summary

Le Fong Building Services Pte Ltd is seeking a Digital Marketing & AI Search Executive to expand our online presence and generate leads through SEO, AI search strategies, and social media. The role focuses on improving visibility across Google, Bing, and AI platforms, while producing engaging content and optimized knowledge assets for AI responses.

You will manage social channels, perform keyword and market research, and monitor performance to boost E-E-A-T and drive quality inquiries from

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Communications, Business, or related field.
• Experience in SEO, GEO, AEO, social media marketing, or digital marketing.
• Familiar with AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI search platforms.
• Good writing and communication skills.
• Knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools is an advantage.
• Creative, proactive, and results-driven.

Responsibilities

• Manage and improve the company's website visibility on Google and Bing (SEO).
• Optimise content for AI search platforms such as ChatGPT, Microsoft Copilot, Gemini, and Perplexity (GEO / LLMO).
• Create FAQ and knowledge-based content to improve visibility in AI-generated answers and featured snippets (AEO).
• Manage and grow the company's Facebook, TikTok, Instagram.
• Create engaging content including articles, project showcases, photos, videos, and marketing materials.
• Perform keyword research, competitor analysis, and market research.
• Monitor website traffic, search rankings, AI visibility, and marketing performance.
• Implement strategies to improve the company's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
• Generate quality enquiries and leads through digital channels.

Skills

SEO

GEO

AEO

LLMO

SMO

Content Marketing

Website Management

AI Marketing & Analytics

Lead Generation

Branding

Education

Diploma or Degree in Marketing, Digital Marketing, Communications, Business, or related field

Job description

About Us

LEFONG BUILDING SERVICES PTE LTD is a BCA-registered waterproofing contractor in Singapore with over 10 years of industry experience. We provide reliable waterproofing solutions with quality workmanship, professional service, and competitive pricing.

Job Responsibilities

We are looking for a Digital Marketing & AI Search Executive to grow our online presence and generate leads through digital marketing, search engines, social media, and AI platforms.

Key Responsibilities

Manage and improve the company's website visibility on Google and Bing (SEO).

Optimise content for AI search platforms such as ChatGPT, Microsoft Copilot, Gemini, and Perplexity (GEO / LLMO).

Create FAQ and knowledge-based content to improve visibility in AI-generated answers and featured snippets (AEO).

Manage and grow the company's Facebook, TikTok, Instagram.

Create engaging content including articles, project showcases, photos, videos, and marketing materials.

Perform keyword research, competitor analysis, and market research.

Monitor website traffic, search rankings, AI visibility, and marketing performance.

Implement strategies to improve the company's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Generate quality enquiries and leads through digital channels.

Requirements

Diploma or Degree in Marketing, Digital Marketing, Communications, Business, or related field.

Experience in SEO, GEO, AEO, social media marketing, or digital marketing.

Familiar with AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI search platforms.

Good writing and communication skills.

Knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools is an advantage.

Creative, proactive, and results-driven.

Preferred Qualifications

Experience in the construction, engineering, renovation, building maintenance, or waterproofing industry.

Basic graphic design, photography, and video editing skills.

Experience with WordPress website management.

Benefits

Competitive salary package.

Performance incentives.

Career advancement opportunities.

Exposure to the latest AI marketing and digital technologies.

Friendly and supportive working environment.

Skills Required

SEO (Search Engine Optimisation)

GEO (Generative Engine Optimisation)

AEO (Answer Engine Optimisation)

LLMO (Large Language Model Optimisation)

SMO (Social Media Optimisation)

Content Marketing

Website Management

AI Marketing & Analytics

Lead Generation & Branding

Join LEFONG BUILDING SERVICES PTE LTD and help us lead the future of digital marketing, AI search visibility, and customer engagement in Singapore's waterproofing industry.