Senior Digital Marketing Executive

Secret Furnishing Pte Ltd; Singapore; On-site; SGD 45,000 - 56,000; Full time

Job summary

Secret Furnishing Pte Ltd in Singapore is seeking a Senior Digital Marketing Executive to drive paid advertising, SEO/SEM, and lead generation.

This hands-on role requires 5+ years in digital marketing, campaign planning and execution, and comfort with AI tools to boost productivity. You will manage campaigns across Google, Meta, and TikTok, collaborating with sales and providing data-driven reporting.

Qualifications

• 5+ years of digital marketing experience.
• Strong knowledge of paid advertising and SEO/SEM.
• Familiar with AI tools and marketing automation.
• Proven lead generation and campaign management experience.
• Ability to plan, shoot and edit social media videos.

Responsibilities

• Plan, manage and optimise Google Ads, Meta Ads and TikTok Ads campaigns.
• Handle advertising budgets, audience targeting, A/B testing and campaign optimisation.
• Monitor campaign performance and lead quality across channels.
• Manage SEO, SEM and analytics to improve traffic and visibility.
• Create and optimize social media content, calendars and videos.

Skills

Digital marketing

Paid advertising

SEO/SEM

AI tools usage

CRM & automation

Tools

Google Ads

Meta Ads

SEO tools

CRM systems

GA4 / Analytics

Job description

Senior Digital Marketing Executive

Salary: $4,000 – $5,000/month

Job Type: Full-Time

Location: Singapore

About the Role

We're looking for an experienced Senior Digital Marketing Executive to join our team.

And someone with at least 5 years of experience in digital marketing who is confident in managing paid advertising, SEO, SEM, lead generation and social media content.

This is a hands‑on role, so you'll be involved in both planning and execution. We're looking for someone who can manage campaigns independently, understand what's working (and what's not), and make improvements without needing constant guidance.

We also value someone who is comfortable using AI tools in their day‑to‑day work. You should know how to make use of AI and automation to work more efficiently, streamline repetitive tasks and improve the quality of your work.

Experience in the home services, renovation, interior design or home furnishing industry would be highly preferred, as we're looking for someone who understands the Singapore homeowner market.

Job Responsibilities

Digital Marketing & Advertising

• Plan, manage and optimise Google Ads, Meta Ads and TikTok Ads campaigns.
• Handle advertising budgets, audience targeting, A/B testing and campaign optimisation.
• Monitor campaign performance, including CPL, conversions and lead quality.
• Manage SEO, SEM and AEO strategies to improve website traffic and search visibility.
• Work with Google Analytics (GA4), Google Tag Manager, Search Console and other tracking tools.
• Improve website content, landing pages and Google Business Profile visibility.

Social Media & Content Creation

• Plan and manage content for Facebook, Instagram, TikTok and other relevant platforms.
• Handle content creation from start to finish, including ideas, scripting, filming, editing and posting.
• Create short‑form videos, promotional content, service showcases and advertising creatives.
• Manage the social media content calendar and keep content relevant and engaging.
• Comfortable using tools such as CapCut, Canva, Adobe Premiere Pro or similar software.

Lead Generation & CRM

• Manage lead generation campaigns and monitor the quality of enquiries coming in.
• Work with the sales team to improve lead follow‑ups and conversion rates.
• Use CRM systems to track leads, customer enquiries and campaign results.
• Identify ways to improve lead management, marketing automation and customer acquisition.

AI Tools & Workflow Efficiency

• Make practical use of AI tools to improve efficiency across marketing tasks, including content planning, research, copywriting, creative production and reporting.
• Identify repetitive tasks that can be simplified or automated to save time.
• Explore and adopt useful AI tools and workflows that improve productivity without compromising the quality of work.
• Keep up with new AI capabilities and find ways to apply them to everyday marketing activities.

Marketing Planning & Reporting

• Plan and execute marketing campaigns based on business objectives.
• Monitor competitors, market trends and campaign performance.
• Prepare regular reports and recommend improvements based on results.
• Take ownership of marketing activities and manage projects independently.

Requirements

• Minimum 5 years of relevant experience in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, SEM and performance marketing.
• Familiar with AEO, AI search trends and digital marketing developments.
• Proven experience in generating leads and managing advertising campaigns.
• Able to independently plan, shoot and edit social media videos.
• Experience with CRM systems, lead tracking and marketing automation.
• Good understanding of campaign analytics and conversion tracking.
• Comfortable using AI tools such as ChatGPT, Gemini, Claude or similar platforms to improve daily workflow and productivity.
• Able to identify opportunities to automate repetitive work and improve existing processes.
• Able to work independently, manage multiple tasks and take initiative.
• Previous marketing experience in home services, renovation, interior design, home furnishing or related industries is highly preferred.

What We're Looking For

We're looking for someone who is comfortable handling different areas of digital marketing rather than specialising in just one.

You should have a good understanding of how advertising campaigns generate enquiries, how to improve lead quality, and how content can support business growth.

We're also looking for someone who is practical, resourceful and hands‑on. Whether it's optimising a Google Ads campaign, reviewing lead performance, planning and shooting a social media video, or using AI to speed up everyday tasks, you should be comfortable getting things done independently.

We appreciate people who are open to new tools and better ways of working, rather than sticking to the same processes simply because that's how things have always been done.