CRM Leader: AI-Driven Lifecycle & Growth Architect

FOODPANDA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

foodpanda, a Delivery Hero Group company, seeks a Head of CRM to own lifecycle vision and strategy across three brands and 16 markets. Lead engagement, onboarding, activation, retention, and reactivation with a focus on growth, Pro subscriptions, and quick commerce adoption.

You will guide cross-functional initiatives with Growth, Commercial, Product, and Data, delivering measurable business impact in a fast-paced market.

Qualifications

• Bachelor’s degree with strong academic performance.
• > 10 Years of CRM/ecommerce/growth experience.
• Excellent knowledge of Braze.
• Obsessed about operational excellence.
• Strong analytical skills with data-to-action ability.
• Experience building AI agentic workflows.
• Cross-functional collaboration with senior stakeholders.
• Deep expertise in MarTech infrastructure and impact on CAC/LTV.
• High ownership mindset and comfort with ambiguity.
• Strong prioritization and 80/20 problem-solving.
• Excellent written and verbal communication skills.

Responsibilities

• Own end-to-end CRM lifecycle execution across markets and brands.
• Generate regular, actionable insights via dashboards and implement them.
• Identify and deploy AI solutions to optimize CRM workflows.
• Guide analytics to develop weekly/monthly reporting frameworks.
• Maintain governance, KPIs, and scalable processes for CRM initiatives.
• Build automation-first CRM systems; shift from ad-hoc campaigns to always-on programs.
• Lead technical CRM excellence across Braze and dynamic content frameworks.
• Drive cross-functional delivery translating strategy into CRM solutions with Product/Data/Engineering/Local Markets.
• Set CRM governance and quality standards for zero-error execution.

Skills

Braze expertise

CRM strategy

Analytics & data

AI workflows

Cross-functional leadership

MarTech infrastructure

Communication skills

Ownership mindset

Prioritization (80/20)

Ecommerce growth

Education

Bachelor’s degree

Job description

foodpanda, a Delivery Hero Group company, seeks a Head of CRM to own lifecycle vision and strategy across three brands and 16 markets. Lead engagement, onboarding, activation, retention, and reactivation with a focus on growth, Pro subscriptions, and quick commerce adoption.

You will guide cross-functional initiatives with Growth, Commercial, Product, and Data, delivering measurable business impact in a fast-paced market.