Global Head of CRM & Lifecycle — AI-Driven Growth

foodpanda; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

foodpanda, part of the Delivery Hero Group, is seeking a Head of CRM to own lifecycle vision, performance, and strategy across 16 markets and three brands. You will design engagement playbooks for onboarding, activation, retention, and reactivation to maximise customer acquisition, retention, Pro subscription, and quick-commerce adoption.

You will lead a team of lifecycle managers and CRM ops professionals, drive data-driven decisions, and collaborate with Growth, Commercial, Product, and Data

Qualifications

• Bachelor’s degree with strong academic performance.
• > 10 Years of relevant experience in CRM, ecommerce or growth marketing related positions.
• Excellent knowledge of Braze
• Obsessed about operational excellence
• Strong analytical skills with the ability to translate data into action
• Experienced in building and implementing AI agentic workflows to solve strategic business and technical issues
• Experience working cross-functionally with senior stakeholders
• Deep expertise in MarTech infrastructure and its direct influence on key commercial drivers like CAC and LTV; capable of converting intricate technical frameworks into measurable business results
• High ownership mindset and comfort operating in ambiguous environments
• Strong prioritization skills and pragmatic 80/20 problem-solving approach
• Excellent written and verbal communication skills

Responsibilities

• Own end-to-end CRM execution across markets and communications.
• Generate regular, actionable insights using dashboards.
• Identify, design, and deploy AI solutions to optimize CRM workflows.
• Guide analytics in weekly/monthly reporting frameworks.
• Ensure governance, KPIs, and scalable processes across CRM initiatives.
• Build and govern automation-first CRM systems for always-on programs.
• Lead technical CRM excellence across Braze and dynamic content frameworks.
• Translate strategy into executable CRM solutions with Product, Data, Engineering, and Local Markets.
• Set CRM governance and quality standards for zero-error execution.

Skills

Braze

CRM strategy

AI workflows

Analytics

Cross-functional leadership

MarTech

Subscription programs

Strategic thinking

Education

Bachelor’s degree

Tools

Braze Platform

BI Dashboards

Job description

foodpanda, part of the Delivery Hero Group, is seeking a Head of CRM to own lifecycle vision, performance, and strategy across 16 markets and three brands. You will design engagement playbooks for onboarding, activation, retention, and reactivation to maximise customer acquisition, retention, Pro subscription, and quick-commerce adoption.

You will lead a team of lifecycle managers and CRM ops professionals, drive data-driven decisions, and collaborate with Growth, Commercial, Product, and Data