Global Growth Campaigns Leader (AI & Automation)

foodpanda; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

foodpanda is seeking a Lead, Marketing Campaigns to shape our global campaigns across Foodora, Foodpanda and Yemeksepeti. You will drive growth by turning country goals into actionable promotional strategies and building scalable regional frameworks.

You will partner with analytics, commercial teams and cross-functional partners to optimize performance, manage budgets, and leverage AI-enabled workflows for faster decision-making in a fast-paced, multicultural environment.

Qualifications

• 5–7 years of experience in campaign management or growth marketing.
• Track record of launching and scaling 360 campaigns with measurable impact.
• Strong strategic and analytical mindset.
• Ability to derive insights from performance data to optimize channels.
• Experience with AI capabilities and workflow automation is a plus.

Responsibilities

• Translate country goals into promotional strategies for MAU, frequency, and KPIs.
• Create scalable regional campaign frameworks with local relevance.
• Establish performance standards and monitor campaign results across markets.
• Collaborate with analytics teams to optimize campaigns and automate reporting.
• Oversee budgets and vendor mix to drive growth and ROIs.
• Partner with commercial teams on joint business plans.

Skills

Campaign management

Growth marketing

Strategic thinking

Data-driven insights

AI/automation

Cross-functional collaboration

Job description

foodpanda is seeking a Lead, Marketing Campaigns to shape our global campaigns across Foodora, Foodpanda and Yemeksepeti. You will drive growth by turning country goals into actionable promotional strategies and building scalable regional frameworks.

You will partner with analytics, commercial teams and cross-functional partners to optimize performance, manage budgets, and leverage AI-enabled workflows for faster decision-making in a fast-paced, multicultural environment.