Director, Global User Retention & Growth

foodpanda; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

foodpanda, part of the Delivery Hero Group, seeks a Director of User Retention to lead growth and engagement across 16 countries and three brands. You will head a 15+ person team, focusing on expanding and retaining the active user base and developing new verticals to drive retention.

The role requires strong leadership, data-driven decision making, and collaboration with Product, Data, Marketing, and cross-functional teams to optimize retention.

Qualifications

• Minimum 12 years in relevant fields, with 5+ years in B2C tech (growth or marketing) and roles like management consulting, investment banking, or strategy in high-growth environments; Quick Commerce experience in customer adoption/retention is a plus.
• Proven ability to lead large teams (10+ people) and foster professional growth at all levels.
• Strong interpersonal skills with a track record of influencing senior leadership and aligning cross-functional teams.
• Skilled in data-driven decision-making and comfortable working in ambiguous, dynamic market conditions.
• Familiarity with CRM and marketing automation tools, such as Braze or HubSpot, is a plus.

Responsibilities

• Own User Retention and Engagement: You set the strategic direction for the retention and New verticals team and drive initiatives to support the positive development of the key user retention and engagement metrics across our offerings;
• Optimize Retention ROI: Continuously refine user lifecycle communications and investments, encouraging users to adopt and retain high-value behaviours through communication triggers, discounts, and coupons at always-improving ROIs;
• Accelerate New Vertical Adoption: Collaborate with Quick Commerce business counterparts to set the strategy for accelerating Quick Commerce adoption and retention. You will drive the efficient and effective use of the Quick Commerce vertical’s marketing budget;
• Enhance Segmentation, Targeting, and Experimentation: Continuously improve user segmentation, enhance targeting, and lead the design and execution of experiments to boost customer retention and engagement, working closely with Product and data teams to support your objectives;
• Drive Cross-Functional Collaboration and Alignment: Partner effectively with Product, Data, Marketing, and our local + central teams to pressure-test our retention strategy and deliver on the right growth initiatives.

Tools

Braze

HubSpot

Job description

foodpanda, part of the Delivery Hero Group, seeks a Director of User Retention to lead growth and engagement across 16 countries and three brands. You will head a 15+ person team, focusing on expanding and retaining the active user base and developing new verticals to drive retention.

The role requires strong leadership, data-driven decision making, and collaboration with Product, Data, Marketing, and cross-functional teams to optimize retention.