Content Strategist

ROAS Media Pte.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Content Strategist to develop a consistent brand identity and enhance online presence. Responsibilities include planning marketing strategies and managing content across digital platforms. The ideal candidate should have 2-3 years of digital marketing experience, excellent communication skills, and proficiency with marketing tools. This role offers the opportunity to be part of a creative team and drive community engagement through innovative content.

Qualifications

• 2-3 years of experience in digital and content marketing.
• A proactive attitude and willingness to collaborate.
• Good understanding of digital marketing trends.

Responsibilities

• Develop and execute marketing strategies online and offline.
• Research and manage content calendar across digital channels.
• Build a following on key social media channels.

Skills

Digital marketing knowledge

Creativity

Excellent communication skills

Proficiency with digital marketing tools

Tools

Facebook Business Manager

Google tools

Job description

We are looking for a Content Strategist who will be responsible in developing a consistent brand identity for the company and establish our online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services.

RESPONSIBILITIES

• Plan, develop and execute the marketing strategies (online and offline)
• Responsible to research and execute of the calendar of content across all digital channels such as website, social media, email, webinars, ad campaigns etc
• Build a following on key social media channels to engage and foster a community relevant for ROAS Media
• Support in lead generation efforts through the different marketing channels (paid channels, social media, webinars, offline events, etc)
• Optimize our marketing automation and lead nurturing process through email, content and social channels
• Collaborate with Creative team to brainstorm new and innovative visual communication ideas
• Communicate with internal stakeholders to gather requirements and translate them into content needs

SKILLS AND QUALIFICATIONS

• Preferably 2 - 3 years working experience in digital and content marketing
• A can-do attitude, contributor and not scared of getting your hands dirty
• Ability to brainstorm ideas and see them through to a detailed execution
• Good understanding of digital marketing trends
• Highly creative with excellent communication skills (written and verbal)
• Good proficiency with digital marketing tools (Facebook Business Manager, Google tool, etc)