Chief MarTech & Growth Architect

the great eastern life assurance company limited; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Great Eastern is advancing its MarTech and Growth agenda, connecting marketing, data and technology to drive growth across markets. As Head of MarTech & Growth, you will own the multi-year roadmap, translate strategy into capability priorities and deliver measurable commercial impact across customer acquisition, retention and value.

You will lead performance marketing, AdTech and lifecycle engagement, shaping a scalable stack and analytics discipline, while creating reusable playbooks and

Qualifications

• Bring strong commercial acumen, connecting marketing investment and activity to growth economics and return.
• Read the MarTech stack as an enterprise architecture and understand how data, identity and automation connect from signal to measurement.
• Have built and scaled digital marketing capabilities in complex organisations with integrated platforms.
• Understand end-to-end growth mechanics including funnel throughput, lead management and lifecycle engagement.
• Be highly evidence-led, using experimentation, attribution and performance analytics.
• Know how to turn innovation into operating capability with repeatable playbooks and standards.
• Can bridge business, marketing, data and technology, translating needs into capability requirements.
• Have 12+ years of experience across MarTech, growth, digital marketing or customer engagement, with leadership across markets; experience in insurance or regulated consumer business is advantageous.

Responsibilities

• Define multi-year MarTech and Growth direction and translate it into capability priorities and measurable contributions.
• Lead performance marketing and AdTech to generate quality demand and improve acquisition economics.
• Improve full-funnel throughput across digital and assisted channels from acquisition to conversion.
• Lead customer engagement and personalisation across digital, advisor and partner touchpoints.
• Shape MarTech stack evolution, connecting data, identity, automation and analytics with Technology and Data & AI teams.
• Establish a closed-loop performance discipline with measurement, attribution and experimentation.
• Shape the application of AI across marketing and customer engagement and scale proven capabilities.
• Industrialise capabilities into reusable playbooks, templates and standards across channels and markets.

Job description

Great Eastern is advancing its MarTech and Growth agenda, connecting marketing, data and technology to drive growth across markets. As Head of MarTech & Growth, you will own the multi-year roadmap, translate strategy into capability priorities and deliver measurable commercial impact across customer acquisition, retention and value.

You will lead performance marketing, AdTech and lifecycle engagement, shaping a scalable stack and analytics discipline, while creating reusable playbooks and