MarTech Lead

Trade Nation; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own our marketing technology ecosystem and shape its future within a multi‑jurisdiction regulated environment. You’ll own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data.

This is a hands-on role where you will make technology and vendor decisions and drive delivery. We’re modernising our stack with HubSpot as our sole CRM, a headless CMS, server-side GTM with Consent

Qualifications

• 6+ years in MarTech or related field with stack ownership.
• Hands-on with headless CMS platforms.
• Experience with HubSpot or other enterprise CRM.
• Proven vendor selection and contract negotiation.
• Experience in regulated industries is a plus.
• Understanding consent, data governance and compliance.
• Strong cross-functional collaboration and remote leadership.

Responsibilities

• Own the MarTech strategy and architecture including audit and roadmap.
• Manage CMS, HubSpot, tracking and analytics with governance.
• Lead vendor selection, negotiations and renewals.
• Build foundations for tracking, measurement and analytics.
• Identify AI use cases across content, localisation, reporting, and campaigns.
• Establish delivery standards and translate marketing requirements to technical projects.
• Partner with Marketing, Product, Engineering and Data remotely.

Skills

MarTech strategy

Headless CMS

HubSpot CRM

GA4 tagging

Vendor management

AI in marketing

Cross-functional leadership

Tools

HubSpot

Amplitude

Mixpanel

GA4

Job description

• We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment.
• You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands‑on role where you will make technology and vendor decisions, shape requirements and drive delivery.
• Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server‑side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform.
• Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates.
• What you’ll be responsible for
• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future‑state technology stack.
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes.
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology.
• Build the foundations for tracking, measurement and analytics, including server‑side GTM, GA4, Consent Mode and Amplitude activation.
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations.
• Establish clear delivery and documentation standards, turning Marketing requirements into well‑defined technical projects with clear ownership and milestones.
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream.

Requirements

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering or a related field, including at least 2 years owning a technology stack.
• Hands‑on experience with headless CMS platforms.
Strong experience with at least one of the following: HubSpot or an equivalent enterprise CRM, server‑side tagging and GA4, Amplitude, Mixpanel or similar product analytics platforms.
• Proven experience in vendor selection, contract negotiation and technology rationalisation, with the ability to assess when to buy, build or retire a solution.
• Strong project delivery and documentation skills, with experience defining scope, milestones, ownership and technical requirements.
• Practical experience with AI tools in Marketing and the ability to identify valuable, measurable use cases.
• Experience in a regulated industry, such as trading, fintech, gambling or insurance, is a strong advantage.
• Understanding of consent, data governance and compliance requirements in digital marketing.
• Comfortable working across Marketing, Product, Engineering and Data, with strong communication skills and the ability to lead cross‑functional projects remotely