Senior CRM MarTech Lead: Personalization & Growth Analytics

Crypto; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Crypto is seeking a Senior CRM MarTech professional to lead our MarTech function, owning CDP, analytics, and data pipelines. You will drive segmentation, personalization, and lifecycle strategies across products and platforms.

You will collaborate with Growth, Product, and Engineering to translate commercial objectives into lifecycle goals, tests, and KPIs, leveraging AI-driven insights and audience definitions.

Qualifications

• 4-7 years of hands-on CDP and CRM tools experience in a high-growth env.
• Comfortable with a modern AI stack and leading AI agents in workflows.
• Proven track record improving retention, engagement and LTV with advanced tech.
• Experience with growth/product teams on experiments, funnels, lifecycle programs in sports betting context.
• Strong SQL skills for large datasets and self-serve analysis.
• Understanding of sporting events, sportsbook or options-trading.

Responsibilities

• Lead the MarTech function and own the roadmap for CDP, analytics, and data pipelines.
• Configure and manage CDP connections ensuring data quality and reliability.
• Analyze customer behavior to identify key segments and personalization opportunities.
• Create retention dashboards and discovery using LLMs and MCP extensions.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experiments.
• Define tracking plans and event taxonomies for customer behaviors across products.
• Collaborate with Data to define metrics and dashboards for CRM impact.
• Write API requirements and payload specs for MarTech integrations.
• Use templating/scripting to enable dynamic content and complex personalization in campaigns.
• Maintain up-to-date PRDs, specs, tracking plans, and data flows for CRM initiatives.
• Collaborate with Growth, Product, and Engineering to define lifecycle goals and KPIs.

Skills

CDP

CRM tools

SQL

Audience segmentation

Lifecycle marketing

Team leadership

Tools

CDP

Engagement platform

APIs

Data warehouse

Job description

Crypto is seeking a Senior CRM MarTech professional to lead our MarTech function, owning CDP, analytics, and data pipelines. You will drive segmentation, personalization, and lifecycle strategies across products and platforms.

You will collaborate with Growth, Product, and Engineering to translate commercial objectives into lifecycle goals, tests, and KPIs, leveraging AI-driven insights and audience definitions.