Channel Partnerships Lead — Referrals & Affiliates

HITPAY PAYMENT SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HitPay is seeking a partnerships lead to own the channel partnerships motion, driving growth through referral partners, affiliates, resellers, and ecosystem distributors who consistently send qualified SMEs into HitPay. You’ll build the partner program, recruit and activate partners, design incentives that convert partner-sourced pipeline into predictable revenue.

You’ll run the program end-to-end across SG, MY, PH, HK, AU, and US, define strategies, enable partners with assets, and collaborate

Qualifications

• 5–8 years in channel partnerships, partner/channel sales, or BD—payments/fintech/B2B SaaS preferred.
• Proven track record building or scaling a partner/referral channel with measurable pipeline and revenue.
• Disciplined CRM and forecasting; ability to defend numbers and forecasts.

Responsibilities

• Define channel strategy: partner types, markets (SG/MY/PH/HK/AU/US), and target partner-driven metrics.
• Recruit, onboard and activate high-fit partners; maintain a living pipeline and tiering model.
• Design and iterate incentives (referral fees, recurring share, reseller margin) to motivate partners and sustain unit economics.
• Own and enable the Refer & Earn/affiliate program including enablement kits, tracking, and payouts.
• Stand up reseller motions and ensure smooth handoffs to Sales with pricing guidance and deal hygiene.
• Drive partner-sourced leads, pipeline, win rate and revenue forecasts; collaborate with Marketing and Sales.

Skills

Channel partnerships

Partner sales

CRM / forecasting

GTM strategy

English fluency

Tools

HubSpot CRM

Salesforce

Job description

About HitPay

HitPay is the all-in-one payments and financial operations platform for SMEs — payments, payouts, invoicing, POS, and more in one place. We've served 15,000+ SMEs, saved merchants US$35M+ in fees, hold a Trustpilot 4.4/5, and were named among the world's and Singapore's leading fintech companies (CNBC / Tech in Asia × Statista, 2026). We're a fast-moving, AI-native team that ships fast and carries almost no bureaucracy.

The role

You’ll own HitPay's channel partnerships motion — growth through other people's networks, not one merchant at a time.

This is a partnerships lead role focused on channel: referral partners, affiliates, resellers, and ecosystem distributors who consistently send qualified SMEs into HitPay. You build the partner program, recruit and activate partners, design incentives that work, and turn partner-sourced pipeline into predictable revenue.

Primary channels you'll own

1. Referral & affiliate partners — agencies, web/e-commerce dev shops, consultants, accountants/bookkeepers, Shopify/WooCommerce partners, and other advisors who refer merchants into HitPay.
2. Reseller / channel distributors — POS resellers and partners who resell HitPay and earn margin.
3. Program ops — enablement, attribution, incentives, partner payouts, and the playbooks that make the channel compound.

(Embedded platform / HitPay Connect deals sit adjacent — you may collaborate, but this seat is not the Connect closer. Channel + referrals is the job.)

What you'll do

Build and scale the channel

• Define the channel strategy: which partner types, which markets (SG / MY / PH / HK / AU / US), and what "good" looks like for partner-sourced TPV, revenue, and activation.
• Recruit, onboard, and activate high-fit partners; keep a living pipeline of prospects and a clear tiering model (self-serve - high-touch).
• Design and iterate incentives (referral fees, recurring share, reseller margin) so partners stay motivated and unit economics stay healthy.

Run the program end-to-end

• Own HitPay's Refer & Earn / affiliate program: enablement kits, tracking & attribution, partner portals/comms, and timely partner payouts.
• Stand up reseller motions where partners want to sell HitPay (pricing guidance, deal desk hygiene, handoff to Sales).
• Enable partners so they can pitch HitPay without you in every room — demos, one-pagers, objection handling, co-sell playbooks.

Drive pipeline and revenue

• Own partner-sourced leads, pipeline, win rate, and revenue forecasts; make the channel a visible, trusted contribution to GTM.
• Work tightly with Sales so referred leads are qualified, worked, and attributed correctly — no black holes.
• Partner with Marketing on co-marketing, partner webinars, and campaigns that feed the channel.

Operate with discipline

• Keep HubSpot (or our CRM) tight: partner records, sourced opportunities, stages, and reporting leadership can trust.
• Negotiate and close partner agreements with Legal/Finance; keep commercial terms clean and compliant.
• Feed partner and market signal back to Product and GTM so we ship what channels actually need.

What we're looking for

• 5–8 years in channel partnerships, partner/channel sales, affiliate/referral programs, or BD — ideally payments, fintech, or B2B SaaS.
• Proven track record building or scaling a partner/referral channel that produced measurable pipeline and revenue (not just managing a static list).
• Strong commercial judgment: incentive design, revenue share, CPA vs recurring economics, and when to say no to a bad partner.
• Comfortable recruiting partners outbound and running a many-partner program without drowning in ops.
• Disciplined CRM and forecasting habits; you report numbers you can defend.
• Excellent written and spoken English; can work across APAC markets and time zones.
• Self-directed and fast — thrives with autonomy and minimal process.

Bonus points

• Existing network of agencies, e-commerce partners, accountants, or POS/reseller channels in APAC.
• Experience running referral/affiliate tooling (PartnerStack, Impact, FirstPromoter, Rewardful, or in-house equivalents).
• Prior payments/fintech channel experience (acquirer, payfac, POS, or SaaS billing).
• You've launched a partner program from near-zero and made it a real GTM line.