Partner Programs Manager, APAC

Check Point Software; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Check Point Software in Singapore is seeking a Senior Partner Marketing & Programs Manager to own the full partner lifecycle from a marketing and operations perspective, driving co-marketing campaigns that generate partner-sourced pipeline while building a scalable partner program.

You will design the tiering, onboarding, training, and governance across APAC, manage budgets and dashboards, and collaborate with sales and product marketing to align GTM priorities and partner needs.

Qualifications

• 10+ years in partner programs, channel ops, or partner marketing.
• Experience designing tiered partner programs and PRM platforms.
• Budgets for incentives, rebates or MDF with ROI reporting.
• Strong PM skills across multiple programs and partners.
• Excellent written and verbal communication for partners and leadership.
• Working knowledge of CRM tools (Salesforce, Marketo).
• Bachelor’s degree in business or marketing.

Responsibilities

• Own and evolve end-to-end partner program framework across APAC, including tiering structure and governance policies, ensuring consistency and scalability across regions.
• Design and manage the full partner lifecycle — onboarding, training, certification, and renewal processes — to ensure partners are fully enabled to sell and deliver, driving continuous improvement of these workflows.
• Establish and maintain program documentation, playbooks, and standard operating procedures so processes are repeatable, auditable, and able to scale as the partner ecosystem grows.
• Plan and participate in partner-facing campaigns and events — including joint webinars, digital campaigns, field events, and co-branded participation at trade shows and conferences — to drive program adoption and partner activation.
• Develop partner-facing content and collateral, including case studies, battlecards, sales enablement materials, and campaign toolkits, to support partner readiness and go-to-market execution.
• Own partner communications, including newsletters and program announcements, and manage the partner engagement calendar in coordination with regional teams.
• Drive partner satisfaction and engagement through structured feedback loops and NPS tracking, translating insights into concrete program and campaign enhancements.
• Identify and resolve program escalations and operational issues, acting as the operational backbone that keeps partner programs running smoothly across markets.
• Partner closely with sales, channel account managers, and product marketing to align on GTM priorities and partner needs.

Skills

Partner program mgmt

Channel operations

Partner marketing

Project management

Communication skills

CRM automation

Education

Bachelor’s degree in business/Marketing

Tools

Salesforce

Marketo

Job description

The Partner Marketing & Programs Manager owns the full partner lifecycle from a marketing and operations perspective — driving co-marketing campaigns that generate partner-sourced pipeline, while also building and running the partner program that recruits, enables, and rewards our partner ecosystem. This is a blended role for someone who enjoys both creative, campaign-facing work and the structure of program design and operations, and who can move fluidly between the two.

Key Responsibilities

• Own and evolve the end-to-end partner program framework across APAC, including tiering structure, benefits, partner requirements, and governance policies, ensuring consistency and scalability across regions.
• Design and manage the full partner lifecycle — onboarding, training, certification, and renewal processes — to ensure partners are fully enabled to sell and deliver, driving continuous improvement of these workflows.
• Establish and maintain program documentation, playbooks, and standard operating procedures so processes are repeatable, auditable, and able to scale as the partner ecosystem grows.

Partner Performance, Systems & Budget Management

• Administer and optimize the partner portal, incentive and rebate programs, and deal registration process, partnering with systems/IT teams to improve automation and reduce manual overhead.
• Build and maintain partner scorecards, dashboards, and program KPIs, using data to identify performance gaps, track compliance (e.g., certification and specialization targets), and report results and recommendations to leadership.
• Manage program budget, forecasting, and rebate/incentive payout accuracy, including Market Development Fund (MDF) allocation, approvals, and ROI reporting, ensuring spend is tracked, reconciled, and aligned to overall program ROI.

Partner Engagement & Communications

• Plan and participate in partner-facing campaigns and events — including joint webinars, digital campaigns, field events, and co-branded participation at trade shows and conferences — to drive program adoption and partner activation.
• Develop partner-facing content and collateral, including case studies, battlecards, sales enablement materials, and campaign toolkits, to support partner readiness and go-to-market execution.
• Own partner communications, including newsletters and program announcements, and manage the partner engagement calendar in coordination with regional teams.
• Drive partner satisfaction and engagement through structured feedback loops and NPS tracking, translating insights into concrete program and campaign enhancements.

Operations & Issue Resolution

• Identify and resolve program escalations and operational issues, acting as the operational backbone that keeps partner programs running smoothly across markets.

Cross-Functional

• Partner closely with sales, channel account managers, and product marketing to align on GTM priorities and partner needs.
• Act as the primary point of contact for partners on program, campaign, and operational questions.
• Manage budget across program incentives, campaigns, and MDF, ensuring efficient and accountable use of spend.

Qualifications

• 10+ years of experience in partner program management, channel operations, or partner marketing (B2B / SaaS preferred).
• Experience with partner program design, tiering models, and partner portal / PRM platforms.
• Track record managing partner budgets, including incentive, rebate, or MDF programs, with strong ROI reporting discipline.
• Strong project management skills with the ability to manage multiple programs, partners, and initiatives simultaneously.
• Excellent written and verbal communication skills, comfortable presenting to partners and internal leadership.
• Working knowledge of CRM automation tools (e.g. Salesforce, Marketo).
• Bachelor’s degree in business, Marketing, or a related field, or equivalent experience.

Preferred

• Experience in cyber security partner ecosystems.
• Data-driven mindset with comfort building reports and dashboards on partner performance.
• Experience running or supporting partner co-marketing campaigns.