Partner Manager — Southeast Asia

Wati; Singapore; On-site; SGD 85,000 - 140,000; Full time

Job summary

Wati, the world’s leading WhatsApp-first conversational growth platform, is looking for a seasoned partnerships leader to accelerate partner-driven revenue across Southeast Asia. You will identify, recruit and enable agencies, system integrators, consultants, and tech partners to become productive Wati sellers.

Based in Singapore or nearby markets, you will own end-to-end partner programs, manage onboarding and co-selling, plan joint GTM initiatives, and build a high-performance partner engine

Qualifications

• 5+ years of partnerships or channel sales experience in B2B SaaS.
• Proven track record managing partner portfolios and revenue.
• Experience onboarding and enabling partners, and driving activations.
• Direct experience across Hong Kong, Singapore and/or Malaysia.

Responsibilities

• Identify, recruit and onboard strategic partners across four categories.
• Enable partners with training, materials, pricing guidance and support.
• Manage co-sell opportunities and drive revenue through partner channels.
• Build and manage partner-focused business plans and quarterly reviews.
• Maintain accurate partner data in CRM and forecast weekly with teams.

Skills

Partnerships

Channel Sales

B2B SaaS

Negotiation

HubSpot CRM

Tools

HubSpot CRM

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real‑time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first‑time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI‑native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world‑class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium‑tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the role

Southeast Asia is one of Wati's highest‑potential markets, and partners are how we win them. Agencies, system integrators, consultants, and tech partners already sit between us and thousands of businesses that should be running on WhatsApp - we need someone to go get them, activate them, and turn them into a revenue channel.

This is a proactive channel sales role focused on driving new business growth across Southeast Asia, rather than a passive partner servicing position. The primary scope is to identify and recruit the right strategic partners into the ecosystem, enable and activate them into productive Wati sellers, and build a high‑performing engine for partner‑led revenue. You will be responsible for end‑to‑end partner success, from initial outreach and onboarding to co‑selling and revenue expansion.

What you'll own

• Build and work a pipeline of prospective partners across four categories: resellers and agencies, system integrators and consultants, ISVs and technology partners, and referral/affiliate partners.
• Source your own leads: outbound, ecosystem events, Meta and adjacent communities, and referrals from existing partners.
• Run the full recruitment cycle: qualification, business‑case conversation, commercial terms, and signature.

Activate and enable

• Own partner onboarding: get new partners certified, trained on Wati and Astra, and shipping their first deal fast.
• Build enablement that works in‑market: localised pitch material, demo support, pricing guidance, objection handling.
• Run joint business plans and regular QBRs with your top partners: targets, pipeline, and what each side owes the other.

Drive revenue

• Carry and deliver a quarterly net‑new revenue quota, evaluated across three core performance pillars:
• Partner Activation: The number of newly onboarded partners converted into active, revenue‑producing sellers each quarter.
• Pipeline Generation: Total qualified partner‑sourced pipeline created to ensure sustained medium‑and long‑term revenue growth.
• Partner‑Sourced Revenue: Overall net‑new ARR directly closed through partner channels.
• Co‑sell alongside partners on their larger opportunities: join the calls, help shape the deal, get it closed.
• Grow existing accounts through your partners: expansion, upsell, and higher conversation volume.
• Actively manage churn and contraction inside your partner base, not just new logos.

Build the market

• Plan and run co‑marketing with partners: webinars, events, campaigns, and joint content.
• Feed the market back to us: competitor moves, pricing pressure, feature gaps, and what Indonesian and Malaysian businesses actually need from a messaging platform.
• Keep partner and pipeline data accurate in HubSpot and/or any CRM we use; forecast weekly with confidence.
• Work closely with Sales, Customer Success, Marketing, and Product so partner‑led deals land well after signature.

What you bring

• 5+ years of experience in partnerships or channel sales, ideally within a B2B SaaS or technology company, with direct ownership of partner‑driven revenue or a commercial quota.
• Proven experience managing an existing partner portfolio, including partner onboarding, enablement, performance management, revenue growth, retention and reactivation.
• A track record of developing new partners from cold — from prospecting and qualification through commercial negotiation, signing and activation.
• Direct experience working across Hong Kong, Singapore and/or Malaysia, with a strong understanding of how partners operate in these markets.
• Strong commercial judgment: you can identify growth opportunities, build business cases, negotiate terms and hold partners accountable for results.
• Fluent English and Mandarin Chinese, spoken and written. Cantonese or Bahasa Malaysia would be an advantage.
• Strong CRM and pipeline‑management discipline, with experience using HubSpot or a similar platform.
• Based in Singapore, Hong Kong or Malaysia, with a preference for Singapore or Malaysia.
• Self‑directed and comfortable managing a regional portfolio with limited supervision.