Channel Partnerships Lead - Referrals & Affiliates

HITPAY PAYMENT SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 180,000 - 210,000; Full time

Job summary

HitPay is seeking a Partnerships Lead in Singapore to own and scale channel partnerships across referral partners, affiliates, resellers, and ecosystem distributors. You will build the partner program, recruit and activate partners, design incentives, and turn partner-sourced pipeline into predictable revenue.

This role requires 5–8 years in channel partnerships or related fields, a strong track record in growing partner channels, and disciplined CRM/forecasting.

Qualifications

• 5–8 years in channel partnerships, partner/channel sales, affiliate/referral programs, or BD in payments/fintech/B2B SaaS.
• Proven track record building or scaling a partner/referral channel with measurable pipeline and revenue.
• Strong commercial judgment: incentives, revenue share, CPA vs recurring economics.
• Disciplined CRM and forecasting; ability to defend numbers.
• Excellent English both written and spoken; APAC time-zone flexibility.

Responsibilities

• Build and scale the channel across markets (SG/MY/PH/HK/AU/US).
• Define the partner strategy and performance metrics for TPV, revenue, and activation.
• Recruit, onboard, and activate high-fit partners with a living pipeline.
• Design incentives (referral fees, recurring share, reseller margin) to sustain growth.
• Run the channel program end-to-end and enable partner-led selling.
• Own refer & earn / affiliate programs: enablement kits, tracking, portals, and payouts.
• Negotiate partner agreements with Legal/Finance; ensure compliance.
• Collaborate with Marketing on co-marketing and campaigns; feed market signals to Product/GTM.
• Maintain clean CRM records, sourced opportunities, stages, and reporting.

Skills

Channel partnerships

Partner sales

Affiliate programs

BD

Tools

HubSpot CRM

Job description

About HitPay

HitPay is the all-in-one payments and financial operations platform for SMEs - payments, payouts, invoicing, POS, and more in one place. We've served 15,000+ SMEs, saved merchants US$35M+ in fees, hold a Trustpilot 4.4/5, and were named among the world's and Singapore's leading fintech companies (CNBC / Tech in Asia × Statista, 2026). We're a fast-moving, AI-native team that ships fast and carries almost no bureaucracy.

The role

You'll own HitPay's channel partnerships motion - growth through other people's networks, not one merchant at a time.

This is a partnerships lead role focused on channel : referral partners, affiliates, resellers, and ecosystem distributors who consistently send qualified SMEs into HitPay. You build the partner program, recruit and activate partners, design incentives that work, and turn partner-sourced pipeline into predictable revenue.

Primary channels you'll own

• Referral & affiliate partners - agencies, web/e-commerce dev shops, consultants, accountants/bookkeepers, Shopify/WooCommerce partners, and other advisors who refer merchants into HitPay.
• Reseller / channel distributors - POS resellers and partners who resell HitPay and earn margin.
• Program ops - enablement, attribution, incentives, partner payouts, and the playbooks that make the channel compound.

(Embedded platform / HitPay Connect deals sit adjacent - you may collaborate, but this seat is not the Connect closer. Channel + referrals is the job.)

What you’ll do

• Build and scale the channel
• Define the channel strategy: which partner types, which markets (SG / MY / PH / HK / AU / US), and what "good" looks like for partner-sourced TPV, revenue, and activation.
• Recruit, onboard, and activate high-fit partners; keep a living pipeline of prospects and a clear tiering model (self-serve → high-touch).
• Design and iterate incentives (referral fees, recurring share, reseller margin) so partners stay motivated and unit economics stay healthy.
• Run the program end-to-end
• Own HitPay’s Refer & Earn / affiliate program: enablement kits, tracking & attribution, partner portals/comms, and timely partner payouts.
• Stand up reseller motions where partners want to sell HitPay (pricing guidance, deal desk hygiene, handoff to Sales).
• Enable partners so they can pitch HitPay without you in every room - demos, one-pagers, objection handling, co-sell playbooks.
• Drive pipeline and revenue
• Own partner-sourced leads, pipeline and win rate and revenue forecasts; make the channel a visible, trusted contribution to GTM.
• Work tightly with Sales so referred leads are qualified, worked, and attributed correctly - no black holes.
• Partner with Marketing on co-marketing, partner webinars, and campaigns that feed the channel.
• Operate with discipline
• Keep HubSpot (or our CRM) tight: partner records, sourced opportunities, stages, and reporting leadership can trust.
• Negotiate and close partner agreements with Legal/Finance; keep commercial terms clean and compliant.
• Feed partner and market signal back to Product and GTM so we ship what channels actually need.

What we’re looking for

• 5-8 years in channel partnerships, partner/channel sales, affiliate/referral programs, or BD - ideally payments, fintech, or B2B SaaS.
• Proven track record building or scaling a partner/referral channel that produced measurable pipeline and revenue (not just managing a static list).
• Strong commercial judgment: incentive design, revenue share, CPA vs recurring economics, and when to say no to a bad partner.
• Comfortable recruiting partners outbound and running a many-partner program without drowning in ops.
• Disciplined CRM and forecasting habits; you report numbers you can defend.
• Excellent written and spoken English; can work across APAC markets and time zones.
• Self-directed and fast - thrives with autonomy and minimal process.

Bonus points

• Existing network of agencies, e-commerce partners, accountants, or POS/reseller channels in APAC.
• Experience running referral/affiliate tooling (PartnerStack, Impact, FirstPromoter, Rewardful, or in-house equivalents).
• Prior payments/fintech channel experience (acquirer, payfac, POS, or SaaS billing).
• You’ve launched a partner program from near-zero and made it a real GTM line.