Business Development Manager - TwinMOS Memory Business

STARSEED TECHNOLOGIES (S) PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Starseed Technologies (S) Pte Ltd is launching the TwinMOS Memory Business in Singapore, recruiting a channel-centric leader to build a master distributor network and specialist resellers, launch official stores, and drive growth through system integrators and OEMs.

The role requires 5+ years in B2B channel sales for IT hardware, strong relationships with distributors and retailers, and the drive to scale Singapore operations before regional expansion into Malaysia and Thailand.

Qualifications

• 5+ years in B2B business development or channel sales in IT hardware distribution in Singapore.
• Proven record of signing and growing distributors/resellers/retail doors with references.
• Knowledge of the local channel including Sim Lim Square and Shopee/Lazada operations.
• Strong commercial numeracy – pricing ladders, margins, inventory turns.

Responsibilities

• Recruit and manage a master distributor and Sim Lim resellers; place 15–25 SKUs into the channel in Year 1.
• Launch and operate TwinMOS Official Stores on Shopee and Lazada with campaign calendars and live sessions.
• Secure design-ins with system integrators and PC builders for DDR5 memory kits and NVMe/SSD lines; build Year 2 OEM pipeline.
• Bid on GeBIZ government e-procurement items through channel partners.
• Own pricing architecture and margins; manage stock, promotions and distributor funds; enforce price floors.
• Run channel marketing with partners like HardwareZone, COMEX and The Tech Show; engage influencers and offer reseller incentives.
• Maintain CRM discipline and report weekly on pipeline, sell-through and margins to leadership.
• Replicate the Singapore playbook in Malaysia and Thailand as the division grows regionally.

Skills

Channel sales

B2B business development

IT hardware distribution

Relationship building

Commercial numeracy

English proficiency

Education

Degree in business/marketing or equivalent experience

Job description

Starseed Technologies (S) Pte Ltd has been a trusted name in Singapore technology distribution since 2009. From our offices at Ubi Techpark, we represent more than 100 international ICT brands - among them Microsoft, Apple, HP, Dell, HPE, IBM, AWS, Google and Fortinet - serving banks, multinational corporations, government offices and thousands of Singapore businesses. Behind our Singapore operation stands a wider family group with distribution, manufacturing and technology businesses across Asia and the Middle East.

TwinMOS Technologies is our sister concern and the brand at the centre of this venture: a memory and storage manufacturer founded in 1998, with production in Taiwan and China, ISO 9001-certified since 2002, and customers in more than 30 countries across the Middle East, Africa, the United States, Europe and Asia. Its range spans DDR4 and DDR5 memory modules, NVMe and SATA solid-state drives, portable SSDs, USB flash drives and memory cards - carrying the tagline Legendary Memory Brand Since 1998.

Together, the two companies are launching the TwinMOS Memory Business: a dedicated division bringing TwinMOS memory and storage to Singapore first - through distributors, Sim Lim retailers, Shopee and Lazada official stores, system integrators and government channels - and then across Asia, with Malaysia and Thailand next. All products carry a lifetime DRAM and five-year SSD warranty, serviced locally by Starseed. We are now appointing the person who will lead that launch.

Responsibilities

• Recruit and manage a master distributor plus specialist Sim Lim resellers; place 15-25SKUs (DDR4/DDR5 memory, NVMe/SATA SSDs, flash storage) into the channel within Year 1.
• Launch and operate the TwinMOS Official Stores on Shopee and Lazada - campaign calendar, 9.9-12.12 mega-sales, weekly live sessions, ratings management.
• Win design-ins with system integrators and custom-PC builders for DDR5 memory kits and NVMe SSDs; develop the corporate refresh, education, and OEM pipeline for Year 2.
• Bid memory and storage line items on GeBIZ, Singapore's government e-procurementportal, through channel partners.
• Own pricing architecture and channel margins with TwinMOS supply - stock, promotions, distributor marketing funds - and enforce price floors that protect resellers.
• Run channel marketing with partners: HardwareZone, COMEX and The Tech Show, tech influencers, reseller incentives.
• Maintain CRM discipline and report weekly to the Chairman and Managing Director on pipeline, sell-through and margin.
• Replicate the Singapore playbook in Malaysia and Thailand as the division grows into a regional channel organisation under your lead.

What We Expect From You

We hire purely on merit and job-related criteria, in line with the Tripartite Guidelines on Fair Employment Practices. If you meet the profile below, we want to hear from you - a hungry builder with a verifiable record beats a perfect-on-paper candidate every time.

You must bring

• 5+years in B2B business development or channel sales in IT hardware, components, or consumer-electronics distribution in Singapore.
• A verifiable record of signing and growing distributors, resellers or retail doors - with references we can call.
• Working knowledge of the local channel: broadline distributors, the Sim Lim Square ecosystem, system integrators and marketplace (Shopee/Lazada) operations.
• Commercial numeracy - pricing ladders, margin math, inventory turns, credit terms - sound enough for a volatile memory market.
• A degree in business, marketing or a related field, or the equivalent in hard-won channel experience.
• Excellent written and spoken English, and the confidence to present to distributors, retail owners and senior management.
• Ahands-on builder's mentality - comfortable operating lean at first - with the appetite for regional travel this role will demand.

A strong plus

• E-commerce operating experience: campaign planning, live selling and marketplace analytics.
• Existing relationships within Singapore's PC-DIY, gaming and system-integratorcommunity.
• Experience launching a new brand, product line or territory from zero.