Business Development Manager

Mummys Market Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Mummys Market Pte Ltd is seeking a results-driven sales leader to head a revenue-generating team in Singapore. You will drive strategic accounts, translate targets into action, and deliver reliable forecasts while coaching team members to close deals independently.

Responsibilities include building a regional sales plan, managing senior client meetings, and coordinating across marketing, operations and finance to fulfil commitments and secure repeat business.

Qualifications

• 5+ years of B2B sales experience with a track record leading or coaching a revenue-generating team.
• Proven ability to win strategic accounts and improve sales performance.
• Strong consultative selling, commercial negotiation and senior stakeholder management skills.

Responsibilities

• Lead a sales team to deliver project revenue and exhibitor acquisition targets.
• Translate commercial goals into clear account ownership, weekly sales actions and reliable forecasts.
• Develop a team that can close business independently.
• Build the sales plan by category, account and salesperson.
• Maintain a personal pipeline of strategic accounts and lead senior client meetings.
• Drive qualification of pipeline and ensure forecast accuracy across the team.
• Coach salespeople through joint calls, proposals and objection handling.
• Recruit and onboard team members with HR and develop sales playbooks.
• Coordinate with marketing, operations and finance to deliver commitments and secure repeat business.
• Report revenue, forecast changes and risks to leadership with clear owners.

Skills

B2B sales

Team leadership

Consultative selling

Strategic account management

Forecasting & CRM

Negotiation

Stakeholder management

Weekend events coordination

Tools

CRM software

Job description

We connect consumer brands with customers through exhibitions, brand activations and digital platforms across parenting, family and home living. Our business development team helps brands reach new customers and grow through relevant commercial partnerships.

The role

Lead a sales team to deliver project revenue and exhibitor acquisition targets while personally winning strategic accounts. Translate commercial goals into clear account ownership, weekly sales actions and reliable forecasts, and develop a team that can close business independently.

Key responsibilities

• Build the sales plan by category, account and salesperson. Set priorities, allocate account ownership and translate project targets into individual goals and deadlines.
• Maintain a personal pipeline of strategic accounts. Lead senior client meetings, shape partnership proposals and close complex or high-value agreements.
• Drive consistent prospecting and sufficient qualified pipeline across the team. Identify category gaps, improve targeting and address over-reliance on a few deals.
• Run weekly pipeline reviews. Test each deal against decision-maker access, budget, buying timeline and client evidence; challenge unsupported forecasts and resolve stalled opportunities.
• Coach salespeople through joint calls, pitch reviews, proposal feedback and objection handling. Set clear performance expectations and follow through on improvement actions.
• Recruit and onboard team members with HR. Build practical sales playbooks and develop colleagues to manage accounts and decisions with greater independence.
• Review proposals, pricing and commitments within delegated authority. Protect commercial value and escalations before agreements are made.
• Coordinate marketing, operations and finance to deliver agreed commitments, resolve escalations, follow up receivables and secure repeat business.
• Report revenue, conversions, forecast changes and risks to leadership. Recommend corrective actions with clear owners and deadlines, using market and client feedback.

What you bring

• Typically 5 or more years of B2B sales or business development experience, including at least 2 years leading or coaching a revenue-generating team.
• Proven results against both personal and team targets, with examples of winning strategic accounts and improving sales performance.
• Strong consultative selling, commercial negotiation and senior stakeholder management skills; willing to prospect and close personally.
• Able to diagnose pipeline gaps, assess deal quality and produce evidence-based forecasts using CRM and sales reporting tools.
• Practical people management skills, including recruitment, onboarding, coaching and constructive performance conversations.
• Experience in exhibitions, sponsorship, media, retail partnerships or consumer sectors is preferred. Able to lead client and team activity during scheduled weekend events.

How success is measured

Team and personal revenue; exhibitor and strategic-account wins; pipeline coverage and conversion; forecast accuracy; renewal, payment and commercial performance; measurable improvement in team capability. Targets will be agreed with leadership.