Senior Business Development Executive

Mummys Market Pte Ltd; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Mummys Market Pte Ltd in Singapore seeks a senior Business Development/Account Executive to independently grow assigned categories, win high-value partnerships and drive revenue targets. You will own complex deals from prospecting through negotiation and renewal while helping junior colleagues improve their sales execution.

Ideal candidates have 3–5 years of B2B sales experience, capability to manage the full sales cycle, and strong CRM and forecasting skills.

Qualifications

• Typically 3–5 years of B2B sales or business development experience with winning new accounts and meeting revenue targets.
• Able to independently manage full sales cycle, including discovery, proposals, negotiation and closing.
• Strong CRM use, forecasting and ability to mentor less experienced colleagues.

Responsibilities

• Build category and account plans using market research and client priorities.
• Create a steady pipeline through proactive outreach and referrals with decision-makers.
• Lead discovery meetings to understand business needs, budgets and decision criteria.
• Develop tailored proposals combining exhibitions, activations and digital opportunities.
• Manage negotiations and close deals within approved pricing and terms.
• Own pipeline quality and forecast accuracy for your portfolio.
• Coordinate delivery, payments, and post-event reviews across teams to secure renewals.
• Coach junior colleagues through pitches and joint meetings.

Skills

B2B Sales

Account Management

Negotiation

Forecasting

Mentoring

Tools

CRM software

Job description

We connect consumer brands with customers through exhibitions, brand activations and digital platforms across parenting, family and home living. Our business development team helps brands reach new customers and grow through relevant commercial partnerships.

The role

Independently grow an assigned category or account portfolio, win higher-value partnerships and achieve individual revenue targets. Own complex deals from prospecting through negotiation and renewal, while helping junior colleagues improve their sales execution.

Key responsibilities

• Build category and account plans using market research, consumer trends and client priorities. Identify gaps, target brands and practical routes to new revenue.
• Create a steady pipeline through proactive outreach and referrals. Build relationships with founders, business leaders, brand owners and marketing decision-makers.
• Lead discovery meetings to establish business needs, budgets, buying authority and decision criteria. Develop a clear strategy for progressing each opportunity.
• Create tailored proposals combining exhibition participation, brand activations and approved digital opportunities. Explain the commercial rationale and intended customer outcomes.
• Manage larger or more complex negotiations, handle objections and close within approved pricing and terms. Escalate exceptions with a clear recommendation.
• Own pipeline quality and forecast accuracy for your portfolio. Validate client commitments, address ageing opportunities and maintain dated next steps in the CRM.
• Coordinate delivery, payment follow-up and post-event reviews across internal teams. Use client feedback and available results to secure renewals and account expansion.
• Coach junior colleagues through pitch preparation, proposal feedback and joint meetings. Share effective sales approaches, category insights and lessons from lost deals.

What you bring

• Typically 3–5 years of B2B sales or business development experience, with evidence of winning new accounts and consistently meeting revenue targets.
• Able to independently manage the full sales cycle, including consultative discovery, proposals, negotiation and closing.
• Commercial judgement to connect a client’s growth objectives with a relevant proposal and defend value during price discussions.
• Strong account planning, presentation and relationship skills, including conversations with senior decision-makers.
• Disciplined CRM use, realistic forecasting and evidence of progressing stalled deals; willing to mentor less experienced colleagues.
• Relevant exhibition, media, sponsorship, retail partnership or consumer-sector experience is preferred. Able to support client meetings and scheduled weekend events.

How success is measured

Individual and portfolio revenue; new strategic accounts; proposal conversion and deal progression; renewal and account growth; forecast reliability and payment follow-through. This is a senior individual contributor role with mentoring responsibilities.