Business Analyst - Salesforce COTS

Innova Digital Solutions Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Innova Digital Solutions Pte Ltd in Singapore seeks an experienced Business Analyst - Salesforce COTS to drive CRM initiatives and digital transformation across Southeast Asia. You will lead requirements workshops, document user stories, and ensure alignment with business goals and regulatory needs.

The role requires strong stakeholder management, expertise in Salesforce COTS, data governance, and experience coordinating with implementation partners.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years of Business Analysis experience in enterprise digital transformation.
• Experience working with both business and IT stakeholders.
• Experience with Salesforce COTS and loyalty programs.
• Proficient in elicitation, process modelling, workshops and stakeholder management.
• Experience supporting or delivering large-scale software package implementations.
• Familiarity with Agile, Waterfall, and Hybrid delivery methods.

Responsibilities

• Lead requirements discovery workshops with Business and IT stakeholders.
• Document and manage business requirements, user stories, business rules, and functional requirements.
• Analyze As-Is processes and define To-Be processes aligned with best practices.
• Leverage standard platform capabilities and minimize custom development.
• Coordinate with SI vendors and solution architects on designs.
• Validate designs meet objectives, regulatory obligations and user expectations.
• Define data requirements and collaborate on data governance and migrations.
• Coordinate UAT, defect triage, and go-live readiness activities.
• Communicate with stakeholders and prepare executive-ready materials.

Skills

Business Analysis

Requirements elicitation

Stakeholder management

Workshop facilitation

Regulatory awareness

Education

Bachelor's degree in Business/IS/CS/Engineering

Tools

Salesforce COTS

MuleSoft

Job description

De ion

We are seeking an experienced Business Analyst - Salesforce COTS to join our team in Southeast Asia. The ideal candidate will have a strong background in business analysis, particularly in Salesforce implementations, to help drive our projects and enhance our CRM capabilities.

Responsibilities

Business Analysis & Requirements Management

• Lead requirements discovery workshops with Business and IT stakeholders.
• Document and manage business requirements, user stories, business rules, and functional requirements.
• Analyze current-state (As-Is) and define future-state (To-Be) processes aligned with industry best practices.
• Challenge legacy processes and identify opportunities to leverage standard platform capabilities rather than custom development.
• Facilitate stakeholder alignment and decision-making across multiple business units.

Solution Design & Implementation

• Partner with SI vendors and solution architects to translate business requirements into solution designs.
• Review functional design documents, configuration specifications, and solution proposals from implementation partners.
• Validate that solution design meets business objectives, regulatory obligations, operational needs, and user expectations.

Data, Integration & Process Design

• Define business data requirements, data governance needs, and business workflows.
• Collaborate with integration teams on business processes involving RWS sub-systems such as Casino Management Systems (CMS), CRM/CDP platforms, integration platform (MuleSoft) ,etc.
• Participate in data migration planning, validation, and business sign-off activities.

Testing & Deployment

• Work with SI vendors to review test scenarios, test s, and business acceptance criteria.
• Coordinate and execute User Acceptance Testing (UAT).
• Support defect triage, prioritization, validation, and business sign-off.
• Assist in go-live readiness assessments and deployment activities.

Stakeholder Management & Governance

• Act as a trusted advisor to business stakeholders throughout the project lifecycle.
• Facilitate requirement prioritization and scope management discussions.
• Prepare executive-ready materials, business impact assessments, and decision papers.

Change & Adoption

• Support business readiness activities including training, process documentation, communication, and adoption initiatives.

Skills and Qualifications

• Bachelor's degree in Business, Information Systems, Computer Science, Engineering, or a related discipline.
• Minimum 5 years of Business Analysis experience in enterprise digital transformation programs.
• Proven experience working across both Business and IT stakeholders.
• Expereince in Salesforce COTS, Loyalty
• Strong experience in requirements elicitation, process modelling, workshop facilitation, and stakeholder management.
• Experience supporting or delivering large-scale software package implementations
• Familiarity with Agile, Waterfall, and Hybrid delivery methodologies.
• Excellent communication, presentation, and documentation skills.