Salesforce Business Analyst — CRM & Data Integration Lead

Innova Digital Solutions Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Innova Digital Solutions Pte Ltd in Singapore seeks an experienced Business Analyst - Salesforce COTS to drive CRM initiatives and digital transformation across Southeast Asia. You will lead requirements workshops, document user stories, and ensure alignment with business goals and regulatory needs.

The role requires strong stakeholder management, expertise in Salesforce COTS, data governance, and experience coordinating with implementation partners.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years of Business Analysis experience in enterprise digital transformation.
• Experience working with both business and IT stakeholders.
• Experience with Salesforce COTS and loyalty programs.
• Proficient in elicitation, process modelling, workshops and stakeholder management.
• Experience supporting or delivering large-scale software package implementations.
• Familiarity with Agile, Waterfall, and Hybrid delivery methods.

Responsibilities

• Lead requirements discovery workshops with Business and IT stakeholders.
• Document and manage business requirements, user stories, business rules, and functional requirements.
• Analyze As-Is processes and define To-Be processes aligned with best practices.
• Leverage standard platform capabilities and minimize custom development.
• Coordinate with SI vendors and solution architects on designs.
• Validate designs meet objectives, regulatory obligations and user expectations.
• Define data requirements and collaborate on data governance and migrations.
• Coordinate UAT, defect triage, and go-live readiness activities.
• Communicate with stakeholders and prepare executive-ready materials.

Skills

Business Analysis

Requirements elicitation

Stakeholder management

Workshop facilitation

Regulatory awareness

Education

Bachelor's degree in Business/IS/CS/Engineering

Tools

Salesforce COTS

MuleSoft

Job description

Innova Digital Solutions Pte Ltd in Singapore seeks an experienced Business Analyst - Salesforce COTS to drive CRM initiatives and digital transformation across Southeast Asia. You will lead requirements workshops, document user stories, and ensure alignment with business goals and regulatory needs.

The role requires strong stakeholder management, expertise in Salesforce COTS, data governance, and experience coordinating with implementation partners.