Braze CRM MarTech Lead: Scalable Personalisation

foodpanda; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

foodpanda in Singapore is seeking a highly capable CRM MarTech specialist to build, debug, and scale Braze-driven communications across markets. You will work with data, APIs, and Liquid logic to deliver personalized experiences at scale, across multiple regions.

The role emphasizes platform ownership, data collaboration, and continuous improvement, with leadership responsibilities to mentor a growing CRM MarTech team and push for operational excellence in a fast-paced digital business.

Qualifications

• 5–8+ years in CRM, Martech, or a similar technical marketing role.
• Hands‑on experience with Braze is highly preferred
• Experience mentoring and developing direct reports in a technical setting.

Responsibilities

• Build and maintain CRM campaigns and lifecycle flows in Braze, with a strong focus on Liquid logic, dynamic content, and scalable setups.
• Act as a key technical user of Braze, supporting the wider CRM team in implementing new features, testing capabilities, and improving how we use the platform.
• Work closely with Product and Data teams to ensure CRM data is reliable and usable, and to improve data flows, integrations, and event tracking.
• Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies.
• Lead, mentor, and upskill a high-performing team of CRM MarTech specialists and define technical standards.

Skills

CRM

MarTech

Liquid

APIs

SQL

Data analytics

Team leadership

Tools

Braze

HTML/CSS

REST/JSON

Job description

foodpanda in Singapore is seeking a highly capable CRM MarTech specialist to build, debug, and scale Braze-driven communications across markets. You will work with data, APIs, and Liquid logic to deliver personalized experiences at scale, across multiple regions.

The role emphasizes platform ownership, data collaboration, and continuous improvement, with leadership responsibilities to mentor a growing CRM MarTech team and push for operational excellence in a fast-paced digital business.