Growth Marketing Ops Lead — MarTech & Customer Journeys

Income Insurance Limited; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Mentorship and training

Job summary

Income Insurance Limited in Singapore seeks a Senior Executive, Digital Growth – MarTech and Customer Journey to implement and optimize targeted journeys and campaigns using marketing automation platforms. You will configure campaigns, validate audiences and monitor performance to improve engagement and conversions.

The role emphasizes hands-on use of Salesforce Marketing Cloud or Braze, SQL, and data governance, with mentorship and a hybrid work arrangement across Singapore.

Qualifications

• 2–4 years of relevant experience in CRM, marketing operations, MarTech, digital journey implementation or campaign automation.
• Hands-on experience using at least one CRM, campaign management or marketing automation platform such as Salesforce Marketing Cloud, Braze or a similar platform.
• Basic-to-intermediate SQL skills and comfort working with customer or campaign data.
• Experience supporting campaign delivery, customer journeys or marketing operations, with an interest in developing deeper technical skills.
• Analytical and problem-solving ability, with attention to detail and a willingness to investigate issues.

Responsibilities

• Configure, test and launch customer journeys and campaigns on marketing automation platforms.
• Support communications across digital channels (email, push, SMS, web personalization).
• Translate campaign requirements into platform configurations with internal teams and partners.
• Perform pre-launch checks and troubleshoot to ensure timely delivery.
• Support the implementation and ongoing improvement of customer journeys using platforms such as Salesforce Marketing Cloud, Braze or similar tools.

Skills

CRM/Marketing Automation

SQL basics

Campaign operations

Analytical thinking

Attention to detail

Communication

Tools

Salesforce Marketing Cloud

Braze

Job description

Income Insurance Limited in Singapore seeks a Senior Executive, Digital Growth – MarTech and Customer Journey to implement and optimize targeted journeys and campaigns using marketing automation platforms. You will configure campaigns, validate audiences and monitor performance to improve engagement and conversions.

The role emphasizes hands-on use of Salesforce Marketing Cloud or Braze, SQL, and data governance, with mentorship and a hybrid work arrangement across Singapore.