Lead, CRM MarTech

foodpanda; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

foodpanda in Singapore is seeking a highly capable CRM MarTech specialist to build, debug, and scale Braze-driven communications across markets. You will work with data, APIs, and Liquid logic to deliver personalized experiences at scale, across multiple regions.

The role emphasizes platform ownership, data collaboration, and continuous improvement, with leadership responsibilities to mentor a growing CRM MarTech team and push for operational excellence in a fast-paced digital business.

Qualifications

• 5–8+ years in CRM, Martech, or a similar technical marketing role.
• Hands‑on experience with Braze is highly preferred
• Experience mentoring and developing direct reports in a technical setting.

Responsibilities

• Build and maintain CRM campaigns and lifecycle flows in Braze, with a strong focus on Liquid logic, dynamic content, and scalable setups.
• Act as a key technical user of Braze, supporting the wider CRM team in implementing new features, testing capabilities, and improving how we use the platform.
• Work closely with Product and Data teams to ensure CRM data is reliable and usable, and to improve data flows, integrations, and event tracking.
• Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies.
• Lead, mentor, and upskill a high-performing team of CRM MarTech specialists and define technical standards.

Skills

CRM

MarTech

Liquid

APIs

SQL

Data analytics

Team leadership

Tools

Braze

HTML/CSS

REST/JSON

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are searching for a highly motivated and technically strong CRM specialist to join our CRM MarTech team. This role is focused on the technical side of CRM execution - building, debugging, and improving how our CRM communications work behind the scenes. You will work on CRM setups across multiple markets, dealing with large scale and complexity.

You will act as a key bridge between CRM and our technical ecosystem, working extensively within Braze to implement advanced personalisation, integrate data sources, and ensure our setups are scalable and reliable. A key part of the role is also exploring new platform capabilities and identifying smarter, more automated ways of working.

This is not a pure campaign management role. It is designed for someone who enjoys working with logic, APIs, data flows, and maintaining scalable CRM systems, and wants to deepen their expertise in the CRM MarTech domain over time.

What You Will Do

Technical Execution & Personalisation

Build and maintain CRM campaigns and lifecycle flows in Braze, with a strong focus on Liquid logic, dynamic content, and scalable setups. Leverage APIs and Connected Content to power personalized user experiences to maximize the business impact on the platform.

Platform Ownership (Braze)

Act as a key technical user of Braze, supporting the wider CRM team in implementing new features, testing capabilities, and improving how we use the platform. Stay up to date with new releases and identify opportunities to push beyond standard use cases.

Infrastructure & Data Collaboration

Work closely with Product and Data teams to ensure CRM data is reliable and usable. Support the setup and improvement of data flows, integrations, and event tracking that power CRM communications. Contribute to making our overall CRM architecture more scalable over time.

Debugging, QA & Reliability

Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies. Maintain a high standard of accuracy and reliability across all executions.

Optimisation & Continuous Improvement

Support experimentation and iteration by ensuring campaigns are set up correctly for testing. Proactively identify inefficiencies in current workflows and suggest more automated or scalable approaches. Explore how AI tools can support areas such as QA, content generation, or workflow automation in a practical and controlled way.

Team Leadership & Capability Building

Lead, mentor, and upskill a high-performing team of CRM MarTech specialists. Define technical standards, establish robust QA workflows, and build an environment of operational excellence to support the team’s growth and delivery across multiple markets.

Qualifications

Experience & Education

• 5–8+ years of experience in CRM, Martech, or a similar technical marketing role, ideally within B2C or fast-paced digital businesses
• Hands‑on experience with Braze is highly preferred

Technical Competencies

• Strong working knowledge of Liquid (or similar templating languages), with the ability to handle complex personalisation logic
• Comfortable with basic HTML/CSS and familiar with APIs (REST/JSON), including how to work with payloads and external data
• Knowledge of SQL is a plus
• Comfortable working with Product and Data teams to define technical and business requirements for data feeds, events, and integrations. You don’t need to build backend systems, but should understand how CRM connects to the wider tech stack
• Data driven with a good grasp of growth and campaign analytics such as conversion uplift, engagement metrics, ROI
• Proven experience managing, mentoring, and developing direct reports in a technical marketing or MarTech setting, with a track record of building high-performing teams and fostering operational excellence

Technical & Soft Skills

• Detail-oriented, data driven and structured, with a strong focus on clean and reliable CRM execution in Braze
• Curious about how systems work, with a proactive approach to improving existing setups and workflows
• Obsessed about operational excellence
• Strong understanding of how MarTech infrastructure directly impacts core business drivers (e.g., CAC, LTV, order frequency, and retention). Able to translate complex technical setups into tangible business outcomes and prioritize engineering effort based on ROI and strategic impact
• Interest in AI, with a willingness to experiment with tools that enhance efficiency, automation, and quality
• Comfortable navigating ambiguity and working cross‑functionally with Product, Data, and Marketing teams