Lead, CRM MarTech

Delivery Hero; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Delivery Hero is hiring a technically strong CRM Specialist for the CRM MarTech team in Singapore. You will focus on the technical side of CRM execution, building and debugging campaigns across multiple markets using Braze, APIs, and data integrations.

You will own Braze platform work, collaborate with Product and Data teams, and drive scalable, reliable CRM architectures while exploring automation and AI-supported improvements across campaigns.

Qualifications

• 5–8+ years in CRM, Martech, or a similar technical marketing role.
• Hands-on Braze experience is highly preferred.
• Strong knowledge of Liquid templating for complex personalization.
• Comfortable with HTML/CSS and APIs (REST/JSON).
• Knowledge of SQL is a plus.
• Ability to translate technical setups into business outcomes and ROI.
• Proven experience mentoring and developing team members.
• Data-driven with growth/campaign analytics focus.

Responsibilities

• Technical Execution & Personalisation using Braze and dynamic content.
• Platform Ownership: Braze leadership, testing, and feature adoption.
• Infrastructure & Data Collaboration: data flows, integrations, event tracking.
• Debugging, QA & Reliability across campaigns and flows.
• Optimization & Automation: identify inefficiencies and explore AI-assisted QA/tools.
• Team Leadership & Capability Building: mentor and upskill CRM MarTech specialists across markets.

Skills

Braze

Liquid

APIs

HTML/CSS

SQL

Data-driven

Mentoring

Growth analytics

Tools

Braze Platform

SQL Server

Job description

We are searching for a highly motivated and technically strong CRM specialist to join our CRM MarTech team. This role is focused on the technical side of CRM execution - building, debugging, and improving how our CRM communications work behind the scenes. You will work on CRM setups across multiple markets, dealing with large scale and complexity.

You will act as a key bridge between CRM and our technical ecosystem, working extensively within Braze to implement advanced personalisation, integrate data sources, and ensure our setups are scalable and reliable. A key part of the role is also exploring new platform capabilities and identifying smarter, more automated ways of working.

This is not a pure campaign management role. It is designed for someone who enjoys working with logic, APIs, data flows, and maintaining scalable CRM systems, and wants to deepen their expertise in the CRM MarTech domain over time.

What You Will Do

Technical Execution & Personalisation

Build and maintain CRM campaigns and lifecycle flows in Braze, with a strong focus on Liquid logic, dynamic content, and scalable setups. Leverage APIs and Connected Content to power personalised user experiences to maximize the business impact on the platform

Platform Ownership (Braze)

Act as a key technical user of Braze, supporting the wider CRM team in implementing new features, testing capabilities, and improving how we use the platform. Stay up to date with new releases and identify opportunities to push beyond standard use cases.

Infrastructure & Data Collaboration

Work closely with Product and Data teams to ensure CRM data is reliable and usable. Support the setup and improvement of data flows, integrations, and event tracking that power CRM communications. Contribute to making our overall CRM architecture more scalable over time.

Debugging, QA & Reliability

Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies. Maintain a high standard of accuracy and reliability across all executions.

Optimisation & Continuous Improvement

Support experimentation and iteration by ensuring campaigns are set up correctly for testing. Proactively identify inefficiencies in current workflows and suggest more automated or scalable approaches. Explore how AI tools can support areas such as QA, content generation, or workflow automation in a practical and controlled way.

Team Leadership & Capability Building

Lead, mentor, and upskill a high-performing team of CRM MarTech specialists. Define technical standards, establish robust QA workflows, and build an environment of operational excellence to support the team’s growth and delivery across multiple markets.

Experience & Education

• 5–8+ years of experience in CRM, Martech, or a similar technical marketing role, ideally within B2C or fast-paced digital businesses

• Hands-on experience with Braze is highly preferred

Technical Competencies

• Strong working knowledge of Liquid (or similar templating languages), with the ability to handle complex personalisation logic

• Comfortable with basic HTML/CSS and familiar with APIs (REST/JSON), including how to work with payloads and external data
• Knowledge of SQL is a plus
• Comfortable working with Product and Data teams to define technical and business requirements for data feeds, events, and integrations. You don’t need to build backend systems, but should understand how CRM connects to the wider tech stack
• Data driven with a good grasp of growth and campaign analytics such as conversion uplift, engagement metrics, ROI
• Proven experience managing, mentoring, and developing direct reports in a technical marketing or MarTech setting, with a track record of building high-performing teams and fostering operational excellence

Technical & Soft Skills

• Detail-oriented, data driven and structured, with a strong focus on clean and reliable CRM execution in Braze

• Curious about how systems work, with a proactive approach to improving existing setups and workflows
• Obsessed about operational excellence
• Strong understanding of how MarTech infrastructure directly impacts core business drivers (e.g., CAC, LTV, order frequency, and retention). Able to translate complex technical setups into tangible business outcomes and prioritize engineering effort based on ROI and strategic impact
• Interest in AI, with a willingness to experiment with tools that enhance efficiency, automation, and quality
• Comfortable navigating ambiguity and working cross-functionally with Product, Data, and Marketing teams