Brand Strategy Lead: Campaigns, Launches & Growth

Castlery; Singapore; On-site; SGD 90,000 - 170,000; Full time

Job summary

Castlery is seeking a Senior Brand & Content Strategist to lead brand campaigns, product storytelling, and GTM strategies for new collections. You will shape content across categories, integrating consumer insights, cultural trends, and performance metrics into global campaigns.

You’ll collaborate with Creative, Category Management, Product Development, Marketing, Social teams, and external partners to deliver content that drives awareness, engagement and conversion while elevating brand

Qualifications

• 5+ years in Brand Management or Brand/Content marketing
• Proven experience leading brand campaigns and product launches
• Strong understanding of consumer behavior, market research and content strategy
• Experience across social media, partnerships and digital marketing
• Ability to translate cultural trends into timely activations
• Experience working with creative agencies, production houses, photographers or videographers
• Excellent project management and analytical/problem-solving skills

Responsibilities

• Lead end-to-end brand campaigns and product launches across multiple categories.
• Develop compelling product stories grounded in consumer and market insights.
• Identify and activate cultural moments to build brand relevance and audience connection.
• Manage creative agencies, production partners and cross-functional stakeholders.
• Analyze customer, content and category insights to identify growth opportunities and shape strategy.
• Drive projects from concept to execution with strategic thinking and hands-on delivery

Skills

Brand management

Brand marketing

Content marketing

Consumer behavior

Market research

Content strategy

Social media

Partnerships

Digital marketing

Cultural trends

Agency management

Project management

Analytics

Problem solving

Job description

Castlery is seeking a Senior Brand & Content Strategist to lead brand campaigns, product storytelling, and GTM strategies for new collections. You will shape content across categories, integrating consumer insights, cultural trends, and performance metrics into global campaigns.

You’ll collaborate with Creative, Category Management, Product Development, Marketing, Social teams, and external partners to deliver content that drives awareness, engagement and conversion while elevating brand