Senior Specialist, Performance Marketing

Castlery; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Castlery is hiring a Senior Specialist, Performance Marketing to join the Growth Acquisition team in Singapore. You will own channels end-to-end—from strategy and audience development to creative testing, bid management and performance reporting.

Your decisions will drive customer acquisition efficiency and growth. You will build and refine audience strategies, manage budgets, and collaborate with creative teams and platform partners to optimise campaigns across Meta, Google, Pinterest, and

Qualifications

• 3–5 years of hands-on performance marketing experience.
• Experience with Meta Ads or Google Ads at scale.
• Budget management and ROAS/CPA targeting experience.

Responsibilities

• Own channels end-to-end including strategy, targeting, testing and reporting.
• Manage budgets across channels to meet spend and revenue targets.
• Develop and execute channel-specific performance marketing strategies to maximise ROAS.

Skills

Performance marketing

Meta Ads

Google Ads

Looker Studio

GA4

Tools

GA4

Looker Studio

Ad reporting

Job description

We're rethinking how homes work for the way people actually live, and we're looking for a Senior Specialist, Performance Marketing to join our Growth Acquisition team to help shape what comes next—one campaign at a time.

In this role, you'll own your assigned performance marketing channels (ranges from Meta & Google Ads to Affiliates & retargeting) end-to-end, from campaign strategy and audience development to creative testing, bid management, and performance reporting. The campaigns you build and the decisions you make will directly shape how efficiently we bring new customers into Castlery, and how fast we grow.

What you'll be doing:

• Own assigned channels end-to-end — from campaign strategy and audience segmentation to creative direction and testing, bid management, budget pacing, and performance reporting.
• Manage campaign budgets across assigned channels against monthly/quarterly spend and revenue targets.
• Develop and execute performance marketing strategy for your channels, balancing funnel allocations across every channel you own to maximise ROAS and revenue.
• Build and refine audience and targeting strategies including lookalike modelling, keyword and interest targeting, segmentation, and exclusion logic, and lead structured creative and campaign testing across every channel.
• Stay ahead of competitive activity and emerging platform features, and feed those insights into quarterly media planning, budget allocation, and channel-mix decisions.
• Deliver weekly and monthly performance reports (spend, revenue, ROAS, CPA, funnel metrics) and run campaign, audience, and creative level deep dives that lead to clear, actionable recommendations.
• Support cross-channel attribution and incrementality analysis, feeding channel-level insight into the team's broader performance reviews.
• Collaborate with the Business & Media Strategy Lead on channel and funnel budget allocation, ensuring spend is deployed where it drives the most efficient growth.
• Work closely with the creative team/agency on asset briefs, share cross-market learnings with other market leads, and maintain strong platform partner relationships (Google, Meta, Pinterest, TikTok) for support, beta access, and JBP milestones.

What you need to succeed:

• 3–5 years of hands‑on experience managing performance marketing campaigns at scale, with direct ownership of key channels like Meta Ads or Google Ads.
• Demonstrated experience with at least one additional performance channel (e.g., Affiliate, Pinterest, TikTok, or programmatic) beyond Meta and Google.
• Track record of managing meaningful monthly budgets and delivering against ROAS or CPA targets.
• Experience in e-commerce or DTC (direct-to-consumer) performance marketing — you understand the difference between upper‑funnel awareness and lower‑funnel conversion, and how performance marketing bridges the two.
• Strong analytical mindset, with hands‑on experience using GA4, Looker Studio, and ad platform reporting to evaluate performance and make informed decisions.
• Naturally curious and test-driven, with a habit of validating ideas through experimentation and a keen eye for compelling ad creative and storytelling.
• Strong communication skills, with the ability to turn performance data into clear, actionable insights for stakeholders at all levels.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.