Lead, Art Director

Castlery; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Castlery in Singapore is seeking a Lead, Art Director to join our Brand and Creative team to shape the future of living through visual storytelling and campaigns. You will own the visual direction for major initiatives, guide shoots, and build scalable visual systems across channels and markets, collaborating with Copy, Design, Brand, Marketing, Production and regional teams.

You will own the concept, craft and systems that ensure consistency across photography, film, social, digital and retail,

Qualifications

• 7+ years in art direction or creative roles across brand campaigns and multi-channel work.
• Strong portfolio showing campaign concepts, photography, film and visual storytelling.
• Ability to lead visual direction from concept through execution with minimal oversight.
• Deep understanding of photography, lighting, styling, and production workflows.

Responsibilities

• Lead visual thinking for seasonal campaigns, launches and key brand initiatives.
• Partner with Copywriters to develop concepts and define visual language across media.
• Art direct shoots from pre-production to final asset selection, guiding casting and styling.
• Collaborate with photographers, directors, stylists, and agencies to realize the vision.
• Build visual systems extending across landing pages, paid media, social, and retail.
• Introduce promotional messaging while maintaining brand integrity and urgency.
• Translate stakeholder needs into creative solutions and present rationale to senior stakeholders.
• Set the bar for art direction, review executions, and bring fresh references to work.

Skills

Art direction

Campaign leadership

Brand storytelling

Photography knowledge

Creative direction

Cross-functional collaboration

Tools

Adobe Creative Suite

Job description

We're rethinking homes for how people really live, and we're looking for a Lead, Art Director to join our Brand and Creative team to help shape the future of living—one thoughtful detail at a time. Success in this role means owning how Castlery shows up visually across campaigns, content, launches and key brand moments. You'll lead the visual direction for major initiatives, develop distinctive campaign worlds, and make sure the idea comes through consistently across photography, film, social, digital and retail. You'll own the concept, the craft, and the systems that let the work scale across products, formats and markets—working closely with Copy, Design, Brand, Marketing, Production and Regional teams to set direction upstream and hold quality through execution.

What You'll Be Doing

• Lead visual thinking for seasonal campaigns, collaborations, launches and key brand initiatives, turning business goals and audience insights into strong creative ideas.
• Partner with Copywriters to develop concepts, narratives and visual territories, and define the visual language across photography, video, motion, graphic design and digital content.
• Art direct lifestyle, product and campaign shoots from pre-production through to final asset selection—guiding casting, styling, set design, lighting, composition and colour.
• Partner with photographers, directors, stylists, production teams and external agencies to bring the vision to life, maintaining creative quality through production and post.
• Build visual systems that extend beyond hero assets across landing pages, paid media, social, CRM, retail and OOH, and that scale across products, categories, formats and global markets.
• Introduce promotional messaging and commercial urgency without compromising the brand, adapting creative across the journey from awareness through consideration to conversion.
• Partner with Marketing, Ecommerce, Merchandising, Visual Merchandising and Regional teams, translating stakeholder needs into creative solutions and presenting the rationale to senior stakeholders.
• Set the bar for art direction and visual craft—reviewing executions, giving clear feedback to designers and motion designers, and bringing new references from design, fashion, culture, interiors, photography and film into the work.

What You Need To Succeed

• 7+ years in art direction or creative roles across brand campaigns, content and commercially driven work—agency or in-house; lifestyle, fashion, interiors, retail or DTC brands preferred.
• A strong portfolio showing range across campaign concepts, photography, film and multi-channel executions, with clear evidence of your own creative point of view.
• Proven ability to lead the visual direction of a campaign or launch from initial concept through to final execution with minimal oversight.
• Strong understanding of photography and film—lighting, composition, casting, styling, set design and production.
• Strong conceptual thinking—able to move from an audience or cultural insight into a compelling visual idea, not just an aesthetic.
• Experience developing campaign systems that flex across channels, formats, products and markets while remaining cohesive, working closely with production partners, designers and motion designers.
• Ability to balance brand-building work with commercial and conversion-focused objectives, with strong presentation skills to explain and defend creative decisions.
• Experience across global or multi-market brands strongly preferred (bonus: creator or talent-led collaborations, retail environments, or integrated brand campaigns).

Built For Real Life, Designed For What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life—durable, beautiful, and made to keep up with change. Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy. If you believe that good homes create good lives, come build with us.