Global Campaigns Lead: Architect Brand Storytelling & Growth

Secretlab; Singapore; On-site; SGD 140,000 - 200,000; Full time

Job summary

Secretlab is seeking a senior leader to partner with leadership and chart the next phase of growth through brand strategy and global campaigns. You will redefine category messaging, pioneer new content strategies, and establish dynamic short-form video frameworks that engage audiences across digital touchpoints.

You will guide integrated campaigns from strategy through execution, elevate creative standards, and mentor multidisciplinary teams to ensure consistent storytelling and alignment with

Qualifications

• 6+ years of experience in creative, brand or campaign roles with experience leading integrated marketing campaigns from strategy through execution.
• Strong marketing and creative thinking with the ability to translate business objectives into compelling campaign strategies, messaging and concepts.
• Excellent presentation and stakeholder management skills with the ability to defend creative decisions.

Responsibilities

• Develop campaign strategies from first principles by defining objectives, audience, messaging, creative direction and success measures.
• Translate business priorities into compelling creative concepts, visual systems and storytelling that guide end-to-end campaign execution.
• Define campaign messaging and copy direction to ensure a clear and consistent narrative across all touchpoints.
• Own the creative quality and strategic alignment of assigned global campaigns from concept through launch.
• Review and refine campaign deliverables to ensure they meet creative objectives before stakeholder reviews.
• Proactively identify creative risks, recommend solutions and align stakeholders on the best path forward.
• Raise the overall quality of creative output by providing campaign strategy direction, guidance, and feedback across the team.
• Establish and evolve campaign management frameworks, messaging guidelines, and best practices to drive consistency across global campaigns.
• Partner closely with Product Owners and cross-functional teams to shape campaign direction and deliver impactful creative outcomes.
• Review campaign outcomes and incorporate learnings to continuously improve future campaigns and creative standards.

Skills

Brand storytelling

Campaign strategy

Stakeholder management

Creative direction

Mentorship

Education

Bachelor's Degree in Design/Advertising/Marketing

Tools

Adobe Creative Suite

Job description

Secretlab is seeking a senior leader to partner with leadership and chart the next phase of growth through brand strategy and global campaigns. You will redefine category messaging, pioneer new content strategies, and establish dynamic short-form video frameworks that engage audiences across digital touchpoints.

You will guide integrated campaigns from strategy through execution, elevate creative standards, and mentor multidisciplinary teams to ensure consistent storytelling and alignment with