Senior Brand & Content Strategist

Castlery; Singapore; On-site; SGD 90,000 - 170,000; Full time

Job summary

Castlery is seeking a Senior Brand & Content Strategist to lead brand campaigns, product storytelling, and GTM strategies for new collections. You will shape content across categories, integrating consumer insights, cultural trends, and performance metrics into global campaigns.

You’ll collaborate with Creative, Category Management, Product Development, Marketing, Social teams, and external partners to deliver content that drives awareness, engagement and conversion while elevating brand

Qualifications

• 5+ years in Brand Management or Brand/Content marketing
• Proven experience leading brand campaigns and product launches
• Strong understanding of consumer behavior, market research and content strategy
• Experience across social media, partnerships and digital marketing
• Ability to translate cultural trends into timely activations
• Experience working with creative agencies, production houses, photographers or videographers
• Excellent project management and analytical/problem-solving skills

Responsibilities

• Lead end-to-end brand campaigns and product launches across multiple categories.
• Develop compelling product stories grounded in consumer and market insights.
• Identify and activate cultural moments to build brand relevance and audience connection.
• Manage creative agencies, production partners and cross-functional stakeholders.
• Analyze customer, content and category insights to identify growth opportunities and shape strategy.
• Drive projects from concept to execution with strategic thinking and hands-on delivery

Skills

Brand management

Brand marketing

Content marketing

Consumer behavior

Market research

Content strategy

Social media

Partnerships

Digital marketing

Cultural trends

Agency management

Project management

Analytics

Problem solving

Job description

We’re rethinking homes for how people really live, and we’re looking for a Senior Brand & Content Strategist to join our team to help shape the future of living, one thoughtful detail at a time.

Leading brand campaigns, product storytelling and content development across a diverse portfolio of categories, this role sits at the intersection of creativity, consumer insight, and commercial impact. You will drive the go-to-market strategy for new collections and product launches, crafting compelling narratives and integrated campaigns that engage customers and elevate brand affinity on a global scale.

Beyond launches, you will identify, shape and capitalize on cultural and market moments, ensuring the brand remains relevant, differentiated, and top-of-mind with our target audience while delivering measurable business results.

You’ll work closely with Creative, Category Management, Product Development, Performance Marketing, Social and Partnerships teams, as well as external agency partners, to deliver best-in-class content that drives awareness, engagement and conversion.

What you’ll be doing:

• Lead end-to-end brand campaigns and product launches across a portfolio of categories.
• Develop compelling product stories grounded in consumer and market insights.
• Identify and activate cultural moments that build brand relevance and audience connection.
• Manage creative agencies, productionpartners and cross-functional stakeholders.
• Analyze customer,content and category insights to identify growth opportunities and shape strategy.
• Drive projects from concept to execution, balancing strategic thinking with hands-on delivery.

What you need to succeed:

• 5+ years of experience in Brand Management, Brand Marketing, Content Marketing or a related field.
• Proven experience leading brand campaigns and product launch initiatives from planning through execution.
• Strong understanding of consumer behavior, marketresearch and content strategy.\
• Experience across social media,partnerships and broad digital marketing, with a sharp eye for how brand storytelling translates across channels.
• A sharp eye for cultural trends and the ability to translate them intotimely, on-brand activations.
• Experience working with creative agencies, production houses, photographers,videographers or content creators.
• Excellent project management skills with the ability to manage multiple priorities simultaneously. Strong analytical and problem-solving capabilities.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.