Brand Partnerships & Activations Manager (Hotel & F&B)

Royal Plaza On Scotts; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A luxury hotel in Singapore is seeking a Brand Partnerships & Activations Manager to lead their partnership and experiential marketing strategy. This role combines creativity and commercial acumen, focusing on impactful collaborations and engaging guests. Candidates should have proven experience in brand partnerships and a strong understanding of ROI metrics. Strong negotiation and project management skills are essential. This position offers an exciting opportunity to transform brand collaborations into memorable guest experiences.

Qualifications

• Proven experience in brand partnerships or activations within hospitality or lifestyle sectors.
• Strong project management and vendor coordination skills.
• Operational fluency in hotel and restaurant environments.

Responsibilities

• Forge strategic brand partnerships to expand reach and ROI.
• Create and manage experiential activations to drive guest engagement.
• Design activations that are Instagrammable by default.

Skills

Brand partnerships experience

Sponsorships

Negotiation skills

Creative judgment

Project management

Operational fluency in hotel environments

Metrics-driven evaluation

Cultural intelligence

Job description

Job Summary:

The Brand Partnerships & Activations Manager leads the hotel’s partnership and experiential marketing strategy across both Rooms and F&B. The role focuses on building impactful collaborations, social-first activations, and guest experiences that drive brand visibility, direct bookings, and dining revenue. Combining creativity with commercial acumen, this role is key in positioning Royal Plaza on Scotts as a modern lifestyle brand that engages audiences online and offline.

Areas of Focus:

• Forge strategic brand and lifestyle partnerships that expand reach and deliver measurable ROI.
• Create and manage experiential activations that enhance guest engagement and generate organic UGC.
• Collaborate cross-functionally with F&B, Revenue, and Sales to translate activations into commercial success.

Responsibilities / Duties:

1. Brand Partnerships (Primary Focus)

• Identify, pitch, close, and manage collaborations with lifestyle brands, banks, airlines, corporates, creators, tourism boards, and communities.
• Structure partnership models including cash, contra, co-marketing, and revenue-share agreements.
• Maintain a rolling quarterly partnership pipeline and report performance to management.

2. Hotel & F&B Activations

• Conceptualise and execute on-property and in-market activations that drive stays, dining traffic, and social buzz.
• Plan experiential programmes such as staycation campaigns, festive promotions, Carousel themes, lounge or poolside collaborations.
• Ensure activations align with hotel brand standards and operational feasibility.

3. Social / Viral Experience Design

• Design activations that are Instagrammable by default, with built-in visual hooks and “hero moments.”
• Engineer UGC through photo/video staging, guest flow planning, and staff engagement cues.
• Ensure all activations strengthen brand recall for Royal Plaza and its F&B outlets.

4. Commercial Packaging

• Translate activations into sellable offers (room packages, dining bundles, upsell opportunities).
• Partner with Revenue, F&B, and Sales teams on pricing, packaging, and distribution.
• Ensure positioning aligns with premium, lifestyle-driven brand strategy.

5. End-to-End Delivery

• Project manage timelines, budgets, vendor coordination, permits, and event risk management.
• Conduct post-activation reviews including ROI assessment and learnings for continuous improvement.

Key Skills and Requirements:

• Proven experience in brand partnerships, sponsorships, or activations within hospitality, F&B, lifestyle, retail, or entertainment sectors.
• Demonstrated success in hotel and dining activations that drive measurable business results.
• Strong negotiation and deal structuring skills (cash/contra/rev-share, co-marketing).
• Experience designing social-first activations with clear UGC results (Instagram/TikTok).
• Excellent creative judgement with a premium brand sensibility.
• Strong project management and vendor coordination skills.
• Operational fluency in hotel and restaurant environments; able to brief and align cross-functional teams.
• Metrics-driven, with strong understanding of ROI, KPIs, and post-activation evaluation.
• Culturally intelligent, with an inclusive and Muslim-friendly approach that appeals to diverse audiences.

Key Performance Indicators (KPIs):

Partnership Development - Partnership value signed per quarter (cash + contra)

Rooms & F&B Revenue Impact - Incremental room nights/direct bookings, incremental F&B covers/spend

Social/UGC Performance - Volume of posts, reach, saves/shares, sentiment

Guest Experience - Review/NPS uplift tied to activations

Who Should Apply:

Experienced partnership and activations professionals with a passion for creative storytelling and measurable impact. Ideal for those who thrive at the intersection of hospitality, brand collaboration, and social engagement — transforming everyday hotel moments into viral, revenue-driving experiences. Candidates with hotel or lifestyle brand backgrounds will be strongly preferred.