Brand & Marketing Manager

White Restaurant Group; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Ownership over marketing direction

Career growth opportunities

Competitive remuneration

Comprehensive employee benefits

Job summary

White Restaurant Group in Singapore is seeking a Marketing Manager to lead strategy and execution for White Restaurant and Souper Tang, taking ownership of brand growth across two distinct F&B concepts.

You will own the annual marketing plan, digital campaigns, CRM, and partnerships, ensuring alignment with revenue targets while managing agencies and vendors to deliver measurable results.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 5 years of marketing experience, preferably in multi-outlet F&B, hospitality, or retail.
• Proven experience developing and executing successful marketing strategies and campaigns.
• Strong knowledge of digital marketing, social media, CRM, and customer engagement.
• Experience managing external agencies, vendors, and marketing partners.
• Strong analytical skills with the ability to translate data into business decisions.
• Experience developing marketing SOPs, workflows, or operational processes.
• Good understanding of Singapore's F&B market and advertising guidelines relating to health and wellness claims.
• Excellent project management, communication, and organisational skills.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.

Responsibilities

• Develop and execute the annual marketing strategy for White Restaurant and Souper Tang.
• Manage the overall marketing calendar, including seasonal campaigns, promotions, product launches, and brand initiatives.
• Build clear and differentiated brand positioning for both concepts.
• Align marketing initiatives with business objectives and revenue targets.
• Plan, execute, and evaluate integrated marketing campaigns across digital, social media, in-store, and offline channels.
• Lead product launches, promotional campaigns, and customer engagement activities.
• Monitor campaign effectiveness and optimise performance based on measurable results.
• Oversee social media strategy and content development across all platforms.
• Manage CRM and membership platforms to drive customer acquisition, retention, and repeat visits.
• Manage external marketing agencies, designers, photographers, influencers, media partners, and vendors.

Skills

Marketing strategy

Digital marketing

CRM & customer engagement

Social media management

Brand management

Vendor management

Analytics

Project management

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

CRM platforms

Marketing automation tools

Social media management tools

Job description

About the role

As Marketing Manager, you will lead the marketing strategy for both White Restaurant and Souper Tang. This is an opportunity to take ownership, drive business growth, and help shape the future of two distinctive F&B brands.

Key responsibilities

• Develop and execute the annual marketing strategy for White Restaurant and Souper Tang

• Manage the overall marketing calendar, including seasonal campaigns, festive promotions, product launches, and brand initiatives

• Build clear and differentiated brand positioning for both concepts

• Align marketing initiatives with business objectives and revenue targets

• Plan, execute, and evaluate integrated marketing campaigns across digital, social media, in-store, and offline channels

• Lead product launches, promotional campaigns, and customer engagement activities

• Monitor campaign effectiveness and optimise performance based on measurable business results

• Oversee social media strategy and content development across all platforms

• Manage CRM and membership platforms to drive customer acquisition, retention, and repeat visits

• Manage external marketing agencies, designers, photographers, influencers, media partners, and vendors

About you

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline

• Minimum 5 years' marketing experience, preferably within multi-outlet F&B, hospitality, or retail

• Proven experience developing and executing successful marketing strategies and campaigns

• Strong knowledge of digital marketing, social media, CRM, and customer engagement

• Experience managing external agencies, vendors, and marketing partners

• Strong analytical skills with the ability to interpret data and translate insights into business decisions

• Experience developing marketing SOPs, workflows, or operational processes

• Good understanding of Singapore's F&B market and HSA advertising guidelines relating to health and wellness claims

• Excellent project management, communication, and organisational skills

• Self-motivated, proactive, and able to work independently in a fast-paced environment

About us

For over 25 years, White Restaurant has been home to Singapore's Original Sembawang White Beehoon, serving generations of customers since 1999. Today, we operate multiple outlets across Singapore and continue to grow. Alongside our heritage brand, we have launched Souper Tang, a premium Chinese herbal soup concept, bringing authentic wellness dining to the market.

Benefits

• Opportunity to lead marketing for two growing and distinctive F&B brands

• High level of ownership with the autonomy to shape marketing direction

• Be part of an expanding organisation with long-term career growth opportunities

• Work closely with senior management and make a direct impact on business performance

• Competitive remuneration and comprehensive employee benefits