Brand & Marketing Manager

Green Olive Group Pte. Ltd.; Singapore; On-site; SGD 85,000 - 110,000; Full time

Job summary

Green Olive Group Pte. Ltd. is seeking a Brand & Marketing Manager to develop and execute brand strategies across stores, digital platforms and promotional channels.

You will strengthen brand awareness, drive customer engagement and support store sales through consistent brand presentation. You will lead a Marketing team, manage budgets, plan campaigns monthly and seasonally, coordinate with Operations and Sales, oversee content on Facebook, Instagram, TikTok and other channels, and analyse

Qualifications

• Diploma or Degree in Marketing, Business, Communications, Branding or a related discipline.
• Minimum 5 years of relevant marketing experience, preferably in supermarket, retail, FMCG, F&B or consumer brands.
• Experience in brand management, retail marketing, digital marketing and social media.
• Strong hands-on experience in planning and executing marketing campaigns.
• Good understanding of consumer behaviour and retail promotions.
• Strong content, communication and project-management skills.
• Able to analyse marketing and sales performance data.
• Proficient in Microsoft Office and familiar with social media and digital marketing tools.
• Strong leadership and cross-department coordination skills.
• Able to work in a fast-paced retail environment and manage multiple campaigns simultaneously.

Responsibilities

• Develop and maintain the company's overall brand positioning, identity and communication standards.
• Ensure consistent branding across stores, digital platforms, advertisements, promotional materials and events.
• Manage brand guidelines and review marketing materials before publication.
• Plan and execute monthly, seasonal and festive marketing campaigns.
• Develop promotional calendars in coordination with Operations, Purchasing and Sales teams.
• Oversee the company's social media and digital marketing activities.
• Manage content planning across platforms such as Facebook, Instagram, TikTok, Xiaohongshu and other relevant channels.
• Work closely with Operations and Store teams on in-store promotions and marketing activities.
• Prepare and manage the marketing budget and monitor marketing expenditure and campaign effectiveness.
• Lead and manage the Marketing team, including content, design, social media and promotional activities.

Skills

Brand management

Campaign planning

Leadership

Data analysis

Content creation

Digital marketing

Education

Diploma or Degree in Marketing/Business/Communications/Branding or related

Job description

About the role

The Brand & Marketing Manager is responsible for developing and executing the company's brand and marketing strategies across retail stores, digital platforms and promotional channels. The role focuses on strengthening brand awareness, increasing customer engagement, supporting store sales and ensuring consistent brand presentation across all marketing touchpoints.

Key responsibilities

• Develop and maintain the company's overall brand positioning, identity and communication standards.

• Ensure consistent branding across stores, digital platforms, advertisements, promotional materials and events.

• Manage brand guidelines and review marketing materials before publication.

• Plan and execute monthly, seasonal and festive marketing campaigns.

• Develop promotional calendars in coordination with Operations, Purchasing and Sales teams.

• Oversee the company's social media and digital marketing activities.

• Manage content planning across platforms such as Facebook, Instagram, TikTok, Xiaohongshu and other relevant channels.

• Work closely with Operations and Store teams on in-store promotions and marketing activities.

• Prepare and manage the marketing budget and monitor marketing expenditure and campaign effectiveness.

• Lead and manage the Marketing team, including content, design, social media and promotional activities.

About you

• Diploma or Degree in Marketing, Business, Communications, Branding or a related discipline.

• Minimum 5 years of relevant marketing experience, preferably in supermarket, retail, FMCG, F&B or consumer brands.

• Experience in brand management, retail marketing, digital marketing and social media.

• Strong hands-on experience in planning and executing marketing campaigns.

• Good understanding of consumer behaviour and retail promotions.

• Strong content, communication and project-management skills.

• Able to analyse marketing and sales performance data.

• Proficient in Microsoft Office and familiar with social media and digital marketing tools.

• Strong leadership and cross-department coordination skills.

• Able to work in a fast-paced retail environment and manage multiple campaigns simultaneously.

Working Location : Joo Koon