Chief Marketing Officer (CMO)

11 HOUSE PTE. LTD.; Singapore; On-site; SGD 180,000 - 320,000; Full time

Job summary

11 HOUSE PTE. LTD.

in Singapore is seeking an exceptional Chief Marketing Officer to lead the marketing, branding, and growth strategy for our restaurant business across Singapore. The role requires a senior marketing executive with extensive experience in large-scale F&B operations, established restaurant groups, or consumer brands, and a track record of translating campaigns into outlet traffic and revenue.

Qualifications

• 10–12 years of marketing experience with senior leadership roles.
• Proven track record in F&B, restaurant chains or consumer brands.
• Experience managing large marketing budgets and multi-location campaigns.
• Strong brand, CRM, loyalty, digital marketing and influencer marketing knowledge.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and lead the company's overall marketing, branding and customer growth strategy.
• Establish brand positioning, brand identity and long-term brand development.
• Develop integrated marketing strategies covering digital marketing, social media, PR, CRM, loyalty, partnerships, events, content and offline marketing.
• Lead customer acquisition and retention strategies to drive sustainable revenue growth.
• Develop annual marketing plans, campaign calendars and marketing budgets aligned with objectives.
• Take ownership of marketing performance, ROI and customer acquisition metrics.
• Build and manage the marketing organization including digital, social, content, CRM, PR and creative functions.

Skills

Senior marketing leadership

F&B marketing

Brand building

Digital marketing

CRM & loyalty

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Social media tools

PR & influencer tools

Job description

Position: Chief Marketing Officer (CMO)

Employment Type: Full-time

Industry: Food & Beverage / Restaurant

Location: VivoCity

About the Role

We are looking for an exceptional and highly experienced Chief Marketing Officer (CMO) to lead the overall marketing, branding, customer acquisition and growth strategy of our restaurant business in Singapore.

The ideal candidate will be a senior marketing executive with extensive experience in large-scale F&B businesses, established restaurant chains, hospitality groups, consumer brands or multi-outlet restaurant operations.

This is a strategic leadership role for a commercially driven marketing professional who understands that restaurant marketing goes beyond social media. You will be responsible for building the brand, driving customer acquisition and retention, developing integrated marketing campaigns, strengthening digital presence, and ultimately delivering measurable revenue and business growth.

Key Responsibilities

• Develop and lead the company's overall marketing, branding and customer growth strategy.
• Establish a clear brand positioning, brand identity and long-term brand development strategy.
• Develop integrated marketing strategies covering digital marketing, social media, PR, KOL/influencer marketing, CRM, loyalty, partnerships, events, content and offline marketing.
• Lead customer acquisition and retention strategies to drive sustainable revenue growth.
• Develop annual marketing plans, campaign calendars and marketing budgets aligned with overall business objectives.
• Take ownership of marketing performance, ROI and customer acquisition metrics.
• Build and manage the company's marketing organization, including digital marketing, social media, content, CRM, PR and creative functions.
• Develop strong customer segmentation and data-driven marketing strategies.
• Establish CRM, membership and loyalty programs to increase customer frequency, retention and lifetime value.
• Lead major brand campaigns, seasonal campaigns, new product launches and new outlet opening campaigns.
• Work closely with the COO and operations teams to ensure marketing campaigns translate into actual outlet traffic, sales and profitability.
• Develop strategic partnerships with corporations, lifestyle brands, platforms, media companies, influencers and other relevant partners.
• Oversee agency relationships and manage external creative, media, PR and digital partners.
• Monitor market trends, consumer behavior, competitors and emerging opportunities within the Singapore F&B sector.
• Establish marketing KPIs, dashboards and reporting systems to measure campaign effectiveness and commercial results.
• Manage marketing budgets and ensure effective allocation of resources.
• Strengthen the company's digital ecosystem, including website, social media, CRM, online ordering and customer engagement channels.
• Lead the company's reputation management and public communications strategy.
• Support the company's expansion strategy and develop scalable marketing systems for future multi-outlet growth.

Requirements

• Minimum 10-12 years of relevant marketing experience , with significant experience in senior marketing leadership positions.
• Proven track record in F&B, restaurant chains, hospitality groups, consumer brands or other high-volume consumer businesses.
• Strong preference for candidates who have held senior marketing positions within large restaurant groups, established F&B chains, major hospitality groups or recognized consumer brands.
• At least 5 years of senior management / leadership experience , including experience managing marketing teams and external agencies.
• Demonstrated experience developing and executing marketing strategies for large-scale, multi-outlet or multi-location businesses.
• Proven experience managing substantial marketing budgets and delivering measurable commercial results.
• Strong understanding of brand building, customer acquisition, CRM, loyalty, digital marketing, social media, performance marketing, PR and influencer/KOL marketing.
• Demonstrated ability to connect marketing activities with revenue, traffic, customer acquisition, retention and profitability.
• Strong experience in new brand launches, new outlet openings, major campaigns and business expansion.
• Proven experience leading cross-functional teams and working closely with operations, finance, commercial and senior management teams.
• Excellent analytical, strategic planning and commercial decision-making abilities.
• Strong understanding of consumer behavior and the Singapore market.
• Exceptional communication, leadership, presentation and negotiation skills.
• Highly creative while maintaining strong commercial and analytical discipline.
• Experience working with large restaurant chains, flagship restaurants, major hospitality groups or regional consumer brands will be strongly preferred.
• Bachelor's degree in Marketing, Business, Communications or a related disci