MARKETING MANAGER

PANGOLIN INVESTMENTS PRIVATE LIMITED; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Pangolin Investments Pte Ltd Group is seeking a Marketing Manager to develop and execute strategic initiatives to boost brand awareness, customer engagement, and sales growth. You will collaborate with senior management to align plans with business objectives and target audiences.

You will drive campaigns across digital and traditional channels, oversee analytics, and lead a team to deliver high-impact activities in a fast-paced environment.

Qualifications

• Minimum a bachelor’s degree in marketing or a related field.
• Minimum 5 years experience and adept in campaign strategy, conceptualisation, data analysis and brand management preferably in the fast food or F&B industry.
• Strong understanding of both digital and traditional marketing channels, including SEO, SEM, social media, email marketing, print media, in-store promotions, and analytics.
• Proficient in Microsoft Excel and PowerPoint, with advanced skills in data analysis, reporting, and crafting impactful presentations.
• Possesses robust analytical skills to interpret data effectively, enabling informed decision-making.
• Strong command of written and spoken English, with the ability to effectively communicate ideas and influence stakeholders at all levels, including diverse audiences.
• Creative thinker with a passion for innovation and a track record of developing successful marketing campaigns.
• Leadership experience, with the ability to inspire and motivate a team to achieve shared goals.
• Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Develop and execute strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth.
• Work closely with the senior management team to develop and implement strategic marketing plans that align with business objectives.
• Create campaigns that resonate with our target audience across digital and traditional channels.
• Lead and mentor the marketing team to deliver high-impact campaigns on time and on budget.

Skills

Campaign strategy

Brand management

Data analysis

Digital marketing

English communication

Creative thinking

Leadership

Project management

Education

Bachelor's degree in Marketing

Tools

Microsoft Excel

PowerPoint

Job description

COMPANY INTRODUCTION

Pangolin Investments Pte Ltd Group is a food and beverage company with over 19 outlets in Singapore.The core business of Pangolin Group consist of 6 main brands, namely Jia Xiang Xiao Chu, Jiu Jiu Jing Wu Ya Bo , MALABOSS, FLOWERPIG 360, KOTT-DON360 and Oppa Bibimbap.

With rapid expansion over the years, Pangolin Group has grown from a food stall to a multi-brand organization serving home-made delicacies at affordable pricing to its customers.

We are seeking dedicated exceptional passionate candidates to join and grow alongside our dynamic organization.

The Role

As the Marketing Manager at PGL, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth. You will work closely with the senior management team to develop and implement strategic marketing plans that align with our business objectives and resonate with our target audience.

Job Requirements

• Minimum a bachelor's degree in marketing or a related field.
• Minimum 5 years experience and adept in campaign strategy, conceptualisation, data analysis and brand management preferably in the fast food or F&B industry.
• Strong understanding of both digital and traditional marketing channels, including SEO, SEM, social media, email marketing, print media, in-store promotions, and analytics.
• Proficient in Microsoft Excel and PowerPoint, with advanced skills in data analysis, reporting, and crafting impactful presentations.
• Possesses robust analytical skills to interpret data effectively, enabling informed decision-making.
• Strong command of written and spoken English, with the ability to effectively communicate ideas and influence stakeholders at all levels, including diverse audiences.
• Creative thinker with a passion for innovation and a track record of developing successful marketing campaigns.
• Leadership experience, with the ability to inspire and motivate a team to achieve shared goals.
• Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment.