Marketing Manager

Jusdelish Group Pte Ltd; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Jusdelish Group Pte Ltd is seeking a Marketing Lead to craft and execute cross-brand marketing plans, driving traffic and sales across Singapore outlets. You will coordinate campaigns for breakfast, lunch, dinner, takeaway and delivery, while optimizing spend and measuring impact.

You will also manage digital presence, content calendars, and social campaigns, build brand equity, monitor reviews, and develop partnerships to expand reach.

Responsabilidades

• Develop and execute monthly and annual marketing plans for both brands
• Drive same-store sales growth and increase customer traffic across all outlets
• Develop targeted campaigns for breakfast, lunch, dinner, takeaway and delivery
• Identify underperforming outlets and implement targeted marketing recovery plans
• Design campaigns with a focus on generating incremental sales and customer visits
• Analyse sales performance, customer behaviour and market trends to identify growth opportunities
• Monitor marketing expenditure and ensure campaigns deliver measurable commercial returns
• Take full ownership of marketing activities for new outlet openings
• Develop and execute pre-opening, launch and post-opening marketing campaigns
• Coordinate mall marketing, social media, digital advertising, influencer campaigns, signage, promotional materials and opening promotions
• Build brand awareness before opening and drive strong customer traffic during the first 30-90 days
• Manage and grow the digital presence across Facebook, Instagram, TikTok, Google, Google Maps, food delivery platforms
• Develop content calendars and manage ongoing content production
• Plan and execute short-form video and social media campaigns
• Manage paid digital advertising and influencer/KOL campaigns
• Monitor campaign performance and optimise activities based on data
• Drive improvements in engagement, customer acquisition and conversion
• Manage Google Business Profiles across all outlets
• Monitor customer reviews, ratings and online feedback
• Work closely with Operations to identify and address recurring customer complaints
• Develop initiatives to encourage positive customer reviews and improve outlet ratings
• Improve online visibility for relevant searches for company F&B Brandings in social medias or online platforms
• Strengthen visibility across Google Search, Google Maps and emerging AI search platforms
• Build and strengthen the distinct identity of both brands while maintaining consistent brand standards
• Strengthen its positioning as a recognised Singapore local F&B brand
• Build brand awareness as the number of outlets expands
• Develop campaigns to attract new customers and encourage repeat visits
• Identify and develop partnerships with shopping malls, office buildings, hotels, schools, banks, credit-card companies, corporate organisations, food platforms, tourism and lifestyle partners
• Explore opportunities for corporate meals, events, catering and group bookings
• Develop strategic partnerships that can generate new customer channels and incremental revenue
• Regularly monitor competitors' pricing, promotions, menus, digital campaigns and new outlet openings
• Track market trends, customer preferences and changes in the F&B landscape
• Identify opportunities and potential threats to both brands
• Provide recommendations based on competitor and market insights
• Maintain awareness of emerging marketing channels, technologies and customer acquisition opportunities

Descripción del empleo

Key Responsibilities

1. Promotions & Campaigns Marketing Strategy / Sales Growth

• Develop and execute monthly and annual marketing plans for both brands.

• Drive same-store sales growth and increase customer traffic across all outlets.

• Develop targeted campaigns for breakfast, lunch, dinner, takeaway and delivery.

• Identify underperforming outlets and implement targeted marketing recovery plans.

• Design campaigns with a focus on generating incremental sales and customer visits, rather than relying solely on discounts.

• Analyse sales performance, customer behaviour and market trends to identify growth opportunities.

• Monitor marketing expenditure and ensure campaigns deliver measurable commercial returns.

2. New Outlet Launches

• Take full ownership of marketing activities for new outlet openings.

• Develop and execute pre-opening, launch and post-opening marketing campaigns.

• Coordinate mall marketing, social media, digital advertising, influencer campaigns, signage, promotional materials and opening promotions.

• Build brand awareness before opening and drive strong customer traffic during the first 30-90 days.

3. Digital Marketing & Social Media

• Manage and grow the digital presence of both brands across Facebook, Instagram, TikTok, Google, Google Maps, food delivery platforms and other relevant channels.

• Develop content calendars and manage ongoing content production.

• Plan and execute short-form video and social media campaigns.

• Manage paid digital advertising and influencer/KOL campaigns.

• Monitor campaign performance and optimise activities based on data.

• Drive improvements in engagement, customer acquisition and conversion.

4. Google Reviews & Online Reputation

• Manage Google Business Profiles across all outlets.

• Monitor customer reviews, ratings and online feedback.

• Work closely with Operations to identify and address recurring customer complaints.

• Develop initiatives to encourage positive customer reviews and improve outlet ratings.

• Improve online visibility for relevant searches for company F&B Brandings in social medias or online platforms

• Strengthen visibility across Google Search, Google Maps and emerging AI search platforms.

5. Brand Development

• Build and strengthen the distinct identity of both brands while maintaining consistent brand standards.

• Strengthen its positioning as a recognised Singapore local F&B brand.

• Build brand awareness as the number of outlets expands.

• Develop campaigns to attract new customers and encourage repeat visits.

6. Partnerships & Business Development

• Identify and develop partnerships with shopping malls, office buildings, hotels, schools, banks, credit-card companies, corporate organisations, food platforms, tourism and lifestyle partners.

• Explore opportunities for corporate meals, events, catering and group bookings.

• Develop strategic partnerships that can generate new customer channels and incremental revenue.

7. Competitor & Market Analysis

• Regularly monitor competitors' pricing, promotions, menus, digital campaigns and new outlet openings.

• Track market trends, customer preferences and changes in the F&B landscape.

• Identify opportunities and potential threats to both brands.

• Provide recommendations based on competitor and market insights.

• Maintain awareness of emerging marketing channels, technologies and customer acquisition opportunities.