Brand Growth Lead: Strategy, Insights & Launches

PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA SINGAPORE BRANCH; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Procter & Gamble International Operations Singapore Branch seeks a Brand Manager to lead marketing and commercial plans for a billion-dollar brand in Singapore. You will identify opportunities and collaborate with cross-functional teams to deliver end-to-end plans that align with category goals.

You will lead consumer research to develop brand concepts and claims, coordinate with local partners, and guide creative agencies to craft culturally resonant communication and toolkits for market

Qualifications

• Bachelor's or Master's Degree preferred
• Excellent leadership and strategic thinking
• Strong communication and collaboration skills

Responsibilities

• Identify consumers’ needs and wants for P&G products, and provide inputs to R&D and technical teams to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed for local culture
• Develop initiatives fit-for-use toolkits (copy, prints, digital banners, social/eCommerce contents, sampling kits, in-store demos), and guide delivery team
• Coordinate with R&D and Consumer Research teams to qualify the product and packaging through tests
• Craft promotion/pricing strategy and customer/distributor trade terms with local trade team
• Work with technical team to find best supply chain solution to manage product costs

Job description

Procter & Gamble International Operations Singapore Branch seeks a Brand Manager to lead marketing and commercial plans for a billion-dollar brand in Singapore. You will identify opportunities and collaborate with cross-functional teams to deliver end-to-end plans that align with category goals.

You will lead consumer research to develop brand concepts and claims, coordinate with local partners, and guide creative agencies to craft culturally resonant communication and toolkits for market